International Journal of Economics, Science, and Education (IJESE)
Vol. 1 No. 1 (2024): International Journal of Economics, Science, and Education (IJESE)

An In-depth Analysis of Online Marketing Strategies for Uplifting Sales at UMKM

Syamsul Arifin (Sekolah Tinggi Ilmu Ekonomi Pemuda)
Widya Nurjannah (Sekolah Tinggi Ilmu Ekonomi Pemuda)
Zulviar Anas (Universitas Nazhatut Thullab Al-Muafa)

Article Info

Publish Date
06 Feb 2024

Abstract

This study aims to determine the online marketing strategy implemented by MSME Elvin Snack Banana Chips to increase sales. Collect data through observation, interview, document techniques. Data analysis is done by identifying problems, categorizing data, presenting data and drawing conclusions. The results of this study indicate that the marketing strategy to increase sales at MSME Elvin Snack Lamongan Banana Chips in addition to cooperating with stores and agents as well as implementing online marketing strategies, namely product marketing through social networks like Whatsapp and Instagram.

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Journal Info
International Journal of Economics, Science, and Education (IJESE)
Website

Abbrev

ijese

Publisher

Pena Jaya Pers

Subject

Economics, Econometrics & Finance Social Sciences Other

Description

nternational Journal of Economics, Science, and Education (IJESE) is a bi-monthly peer-reviewed open access academic journal dedicated to publishing high-quality scientific papers in all disciplines, one of which includes social sciences, educational economics and other fields of knowledge. The aim ...