Jurnal Ekonomi dan Industri
Vol 25 No 3 (2024): Jurnal Ekonomi dan Industri

PENGARUH PEMASARAN DIGITAL DAN HARGA TERHADAP KEPUASAN PELANGGAN PT. LEAPFROG INDONESIA

Arry Dwi Syahputra (Universitas Krisnadwipayana)
Agustina Hutagalung (Universitas Krisnadwipayana)

Article Info

Publish Date
12 Dec 2024

Abstract

The analyze the influence of digital marketing and price on customer satisfaction at PT. Leapfrog Indonesia. This research is included in the category of causal associative research using a quantitative approach. The population in this research is all customers who buy products PT. Leapfrog Indonesia, the sampling technique uses incidental sampling technique. The analytical method uses simultaneous and partially linear regression analysis. The results showed that in simultaneous or partially ways the digital marketing and price have a positive and significant on customer satisfaction at PT. Leapfrog Indonesia.

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Journal Info
Jurnal Ekonomi dan Industri
Website

Abbrev

jei

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekonomi dan Industri yang lebih dikenal dengan sebutan JEI mulai dipublikasikan sejak bulan Januari 1996 oleh Pusat Penelitian dan Pengembangan Ekonomi (P3M) Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. Jurnal Ekonomi dan Industri terbit 3 (tiga) kali dalam setahun, yakni pada bulan ...