Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Industri
Agustina Hutagalung
Universitas Krisnadwipayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PEMASARAN DIGITAL DAN HARGA TERHADAP KEPUASAN PELANGGAN PT. LEAPFROG INDONESIA Arry Dwi Syahputra; Agustina Hutagalung
Jurnal Ekonomi dan Industri Vol 25 No 3 (2024): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v25i3.132

Abstract

The analyze the influence of digital marketing and price on customer satisfaction at PT. Leapfrog Indonesia. This research is included in the category of causal associative research using a quantitative approach. The population in this research is all customers who buy products PT. Leapfrog Indonesia, the sampling technique uses incidental sampling technique. The analytical method uses simultaneous and partially linear regression analysis. The results showed that in simultaneous or partially ways the digital marketing and price have a positive and significant on customer satisfaction at PT. Leapfrog Indonesia.
Co-Authors Arry Dwi Syahputra