Jurnal Ekonomi dan Industri
Vol 24 No 2 (2023): Jurnal Ekonomi dan Industri

PENGARUH KEPERCAYAAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN DI MARKETPLACE SHOPEE

Achmad Jalil (Program Studi Manajemen FE Universitas Krisnadwipayana)
Arief Syah Safrianto (Universitas Krisnadwipayana)

Article Info

Publish Date
12 Aug 2023

Abstract

This study aims to analyze the effect of customer trust and product quality on purchasing decisions on the Shopee marketplace. This research uses a causality approach between customer trust and product quality on purchasing decisions on the Shopee marketplace. The object of this research was conducted at Krisnadwipayana University students, the research location is located at Jalan. UNKRIS Jatiwaringin, Pondok Gede. This study used a sample of 100 students at the Student Organization of the Faculty of Economics, Krisnadwipayana University. The results of the study show that customer trust and product quality can have a positive and significant influence on purchasing decisions on the Shopee marketplace.

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Journal Info
Jurnal Ekonomi dan Industri
Website

Abbrev

jei

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekonomi dan Industri yang lebih dikenal dengan sebutan JEI mulai dipublikasikan sejak bulan Januari 1996 oleh Pusat Penelitian dan Pengembangan Ekonomi (P3M) Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. Jurnal Ekonomi dan Industri terbit 3 (tiga) kali dalam setahun, yakni pada bulan ...