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All Journal Jurnal Ekonomi dan Industri
Achmad Jalil
Program Studi Manajemen FE Universitas Krisnadwipayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH KEPERCAYAAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN DI MARKETPLACE SHOPEE Achmad Jalil; Arief Syah Safrianto
Jurnal Ekonomi dan Industri Vol 24 No 2 (2023): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v24i2.484

Abstract

This study aims to analyze the effect of customer trust and product quality on purchasing decisions on the Shopee marketplace. This research uses a causality approach between customer trust and product quality on purchasing decisions on the Shopee marketplace. The object of this research was conducted at Krisnadwipayana University students, the research location is located at Jalan. UNKRIS Jatiwaringin, Pondok Gede. This study used a sample of 100 students at the Student Organization of the Faculty of Economics, Krisnadwipayana University. The results of the study show that customer trust and product quality can have a positive and significant influence on purchasing decisions on the Shopee marketplace.
Co-Authors Arief Syah Safrianto