Jurnal Ekonomi dan Industri
Vol 21 No 3 (2020): Jurnal Ekonomi dan Industri

PENGARUH KERAGAMAN PRODUK, HARGA DAN TEMPAT TERHADAP KEPUASAN PELANGGAN TOKO BUKU PAPERCLIP

Rizki Margiyatni (Program Studi Manajemen FE Universitas Krisnadwipayana)
Siwi Nur Indriyani (Universitas Krisnadwipayana)

Article Info

Publish Date
10 Dec 2020

Abstract

This study was conducted to determine the effect of product diversity, price and place on customer satisfaction in the Paperclip Book Store at Kota Kasablanka Mall. This study uses a quantitative approach. The population in this study were costumers who arrived at the Paperclip bookstore. The sampling technique in this study used a probability sampling or random sample, using the formula of Slovin. Data collection techniques in this study used a questionnaire. Data analysis method used in this study is multiple linear regression.

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Journal Info
Jurnal Ekonomi dan Industri
Website

Abbrev

jei

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekonomi dan Industri yang lebih dikenal dengan sebutan JEI mulai dipublikasikan sejak bulan Januari 1996 oleh Pusat Penelitian dan Pengembangan Ekonomi (P3M) Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. Jurnal Ekonomi dan Industri terbit 3 (tiga) kali dalam setahun, yakni pada bulan ...