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Rizki Margiyatni
Program Studi Manajemen FE Universitas Krisnadwipayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH KERAGAMAN PRODUK, HARGA DAN TEMPAT TERHADAP KEPUASAN PELANGGAN TOKO BUKU PAPERCLIP Rizki Margiyatni; Siwi Nur Indriyani
Jurnal Ekonomi dan Industri Vol 21 No 3 (2020): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v21i3.578

Abstract

This study was conducted to determine the effect of product diversity, price and place on customer satisfaction in the Paperclip Book Store at Kota Kasablanka Mall. This study uses a quantitative approach. The population in this study were costumers who arrived at the Paperclip bookstore. The sampling technique in this study used a probability sampling or random sample, using the formula of Slovin. Data collection techniques in this study used a questionnaire. Data analysis method used in this study is multiple linear regression.
Co-Authors Siwi Nur Indriyani