Journal of Society, Community and Business Development
Vol. 1 No. 1 (2023): April

Digital Marketing and Building a Business Network for Indonesian Migrant Workers in Malaysia

Herni Justiana Astuti (Universitas Muhammadiyah Purwokerto)
Irawan Randikaparsa (Universitas Muhammadiyah Purwokerto)



Article Info

Publish Date
30 Apr 2023

Abstract

Indonesia is one of the countries sending migrant workers to Malaysia. The economic situation is one of the reasons they want to improve their lives when they work in that country. However, they experienced many problems when they returned to Indonesia. Lack of opportunity to work in Indonesia and lack of preparation in doing business is one of the problems when returning to Indonesia. In the digital era, doing business does not have to be with large capital, as long as there is assistance and building a clear network that can help develop a business. This community service aims to make the Indonesian migrant workers in Kuala Lumpur who take part in this community service have insight into digital marketing and build business networks. The method in this service is face-to-face and delivery of material by academics from the Muhammadiyah University of Purwokerto.

Copyrights © 2023






Journal Info

Abbrev

scbd

Publisher

Subject

Economics, Econometrics & Finance Education Social Sciences Other

Description

Journal of Society, Community and Business Development (SCBD) is a national journal managed and published by Economics and Business Faculty Universitas Muhammadiyah Purwokerto, two times/twice a year (April and October). This journal contains scientific articles of community service in the field of ...