Digismantech (Jurnal Program Studi Bisnis Digital)
Vol 4, No 2 (2024): Jurnal Digismantech (Digital Business Management and Technology)

The Impact of Shopee PayLater on Students' Consumptive Behavior: Between Convenience and Traps

Antonius Felix (Bunda Mulia University)
Vindis Vindis (Bunda Mulia University)
Yulianto Yulianto (Bunda Mulia University)
Rivaldo Lyem Tratabofa Hutasoit (Bunda Mulia University)
Fanuel Alexander (Bunda Mulia University)
Julius Sutrisno (Unknown)



Article Info

Publish Date
28 Dec 2024

Abstract

This study aims to examine the in-depth impact of using the Shopee PayLater feature on students' consumptive behavior. Through in-depth interviews with a number of active Shopee PayLater users, this study reveals a significant correlation between the use of this feature and increased consumptive behavior. The ease of access, attractive promotions, and payment flexibility offered by Shopee PayLater are the main attractions for students.The research findings show that students tend to use Shopee PayLater to meet urgent needs, such as buying books, stationery, or other daily necessities. However, this easy access also triggers uncontrolled consumptive behavior, such as purchasing unnecessary items or making impulsive purchases driven by promotions. In addition, the payment flexibility offered by Shopee PayLater can make students feel more comfortable with debt and postpone payments, potentially leading to financial problems in the future.This study also identifies other factors that influence the consumptive behavior of Shopee PayLater-using students, such as peer influence, consumptive lifestyles, and financial literacy levels. Students with a more consumptive social environment are more likely to be influenced to use Shopee PayLater excessively. Moreover, students with low financial literacy levels tend to have difficulty managing their finances and are more susceptible to the temptation to make impulsive purchases.Based on the results of this study, it can be concluded that Shopee PayLater has a complex impact on students' consumptive behavior. On the one hand, this feature provides convenience and flexibility that is much needed, especially for students with financial constraints. On the other hand, this ease can also trigger unhealthy consumptive behavior if not managed well. Therefore, it is important for students to have adequate financial literacy to be able to use this feature wisely and avoid financial problems in the future.

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Journal Info

Abbrev

digismantech

Publisher

Subject

Computer Science & IT Social Sciences Other

Description

Journal of Digital Business Management and Technology (Journal of Digismantech) aims to provide cutting-edge research and practice in the field of Digital Business. It provides a national publication platform for enhancing the scientific and academic publication of research in the field. Submissions ...