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All Journal Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) YUME : Journal of Management Journal of Industrial Engineering and Operation Management (JIEOM) Jurnal Pengabdian dan Kewirausahaan Jurnal Abdimas Bina Bangsa Jurnal Indonesia Sosial Teknologi Journal of Business, Management and Social Studies RESLAJ: Religion Education Social Laa Roiba Journal Digismantech (Jurnal Program Studi Bisnis Digital)
Julius Sutrisno
Universitas Bunda Mulia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PEMANFAATAN TIKTOK DALAM STRATEGI PEMASARAN: STUDI KASUS NAUGHTY INDONESIA DAN PELATIHAN TIM PEMASARAN DIGITAL Antonius Felix; Devi Yurisca; Agung Stefanus Kembau; Julius Sutrisno; Fandevi Maitri
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.1015

Abstract

The use of social media, especially TikTok, has become an effective strategy for Naughty Indonesia in expanding its marketing reach and building close relationships with consumers. Through a proactive and creative approach, Naughty Indonesia has succeeded in building a strong brand image and increasing brand awareness among consumers. The training held for Naughty Indonesia's digital marketing team in the use of TikTok Ads also provided a deep understanding of the platform's potential as an effective marketing tool. The evaluation results showed a positive response from participants, with the majority giving a positive assessment of the quality and benefits of the activity. However, there are suggestions and inputs for further improvement and development, such as improved experiential practices and material development. In conclusion, this dedication succeeded in providing new insights for Naughty Indonesia in utilizing TikTok as an effective marketing strategy in the digital era. This not only provides benefits for the company, but also for the development of digital marketing team competencies in facing challenges and opportunities in the ever-evolving business world
Memanfaatkan potensi tiktok: Panduan komprehensif untuk membuat dan mengelola iklan produk gaya hidup di era digital Felix, Antonius; Kembau, Agung Stefanus; Sutrisno, Julius; Yurisca, Devi; Antonia, Claresta
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 7 No 2 (2024)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v7i2.21696

Abstract

Proyek pengabdian masyarakat ini, merupakan kerjasama antara Prodi Bisnis Digital dan Naughty Indonesia, bertujuan menjelajahi potensi TikTok sebagai platform periklanan, khususnya untuk produk gaya hidup, sambil memberikan panduan komprehensif terkait membuat dan mengelola iklan di era digital. Perubahan perilaku konsumen digital mengubah cara mereka berinteraksi dengan merek dan produk, menekankan pentingnya strategi pemasaran digital yang efektif. Melalui pendekatan partisipatif, berbagai pemangku kepentingan di Naughty Indonesia dilibatkan. Studi kasus iklan sukses di TikTok dianalisis untuk memberikan wawasan tentang optimasi kinerja periklanan. Selain itu, memfasilitasi pengalaman belajar praktis, memberdayakan karyawan dengan keterampilan yang diperlukan untuk menjalankan kampanye iklan TikTok yang efektif. Pendekatan penelitian kualitatif memungkinkan pemahaman mendalam tentang potensi periklanan TikTok dan dampaknya terhadap strategi pemasaran digital Naughty Indonesia. Sesi pelatihan terstruktur membantu peserta memperoleh wawasan dan belajar strategi merancang kampanye iklan yang sukses di TikTok. Evaluasi menunjukkan umpan balik positif mengenai sifat edukatif, objektif, akuntabel, dan transparan dari program pelatihan. Proyek ini berhasil mengatasi tantangan pemasaran digital Naughty Indonesia, memperkuat posisinya dalam lanskap periklanan digital yang terus berubah. Fokus pada inovasi, kreativitas, dan adaptasi terhadap tren teknologi dan sosial mempersiapkan Naughty Indonesia untuk memperluas jangkauan pemasaran dan meningkatkan keterlibatan audiens di era digital yang berkembang.
Analisa Customer Delight Umkm Di Indonesia Dalam Penggunaan Aplikasi E-Commerce B2b Felix, Antonius; Rembulan, Glisina Dwinoor; Yurisca, Devi; Sophia Reni Susilo, Agung Stefanus Kembau, Julius Sutrisno,
YUME : Journal of Management Vol 7, No 3 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i3.7118

Abstract

Penelitian ini mengeksplorasi bagaimana transisi dari metode transaksi tradisional ke sistem B2B e-commerce mempengaruhi pengalaman pelanggan di Indonesia. Dengan menggunakan pendekatan kualitatif eksplanatori dan teknik Critical Incident Technique (CIT), penelitian ini mengidentifikasi tantangan dan hambatan yang dihadapi pelanggan selama adaptasi terhadap teknologi baru. Temuan menunjukkan bahwa meskipun pelanggan awalnya merasa skeptis dan menghadapi kesulitan teknis, dukungan berupa pelatihan dan edukasi dari perusahaan berperan krusial dalam mengurangi ketidaknyamanan dan meningkatkan penerimaan. Manfaat signifikan dari sistem B2B e-commerce, seperti efisiensi waktu, kemudahan akses informasi, dan pengelolaan inventaris yang lebih baik, akhirnya dirasakan oleh sebagian besar responden. Penelitian ini menekankan pentingnya dukungan teknis yang berkelanjutan dan interaksi manusia dalam memastikan keberhasilan adopsi teknologi baru dan mengoptimalkan manfaat bagi pelanggan. Kata Kunci: Customer Delight, B2B E-commerce, Adaptasi Teknologi, Critical Incident Technique, Pengalaman Pelanggan.
A Quantitative Analysis of Brand Ambassador Effectiveness: The Lemonilo and NCT Dream Case Sutrisno, Julius; Venesia , Eunike; Sena , Pieter; Hasugian, Dedy Saputra
Journal of Business, Management, and Social Studies Vol. 4 No. 1 (2024): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v4i1.86

Abstract

Objective This study aims to analyze the influence of NCT Dream as brand ambassadors on organic instant noodle Lemonilo buying decisions and intention to purchase Lemonilo, and to determine the effect of intention on purchasing decisions from Lemonilo. Methodology This research uses quantitative methods with a quantitative descriptive analysis approach. The type of research is explanatory research which aims to explain the relationship between research variables. The research samples were taken randomly from the population. Data collection was carried out through an online survey using Google Forms. Findings The findings demonstrated that Lemonilo buying decision is positively and significantly impacted by NCT Dream as brand ambassadors and consumers’ buying interest, and consumers’ buying interest is positively and significantly influenced by NCT Dream as brand ambassadors. Novelty The quantitative analysis of the influence of brand ambassador on buying decisions and purchase intention speficially for the Lemonilo brand is the novelty of the research.
The Interplay of Content Marketing and Brand Awareness in Driving TikTok Shop Purchases Jeaniefer, Jeaniefer; Sutrisno , Julius; Wijaya , Steffie Debbyana; Novytasari , Delvy
Journal of Business, Management, and Social Studies Vol. 4 No. 1 (2024): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v4i1.88

Abstract

Objective This study aims to analyze the effect of content marketing and brand awareness of TikTok Shop on purchase intention. Methodology This research uses quantitative methods with a quantitative descriptive analysis approach. The type of research is explanatory research which aims to explain the relationship between research variables. The research population is all TikTok Shop users in DKI Jakarta aged 17-30. Samples were taken randomly from the population. Data collection was carried out through an online survey using Google Forms. Findings The findings demonstrated that purchase intention is positively and significantly impacted by content marketing and brand awareness. Given that brand recognition has a higher coefficient value than content marketing, it has to be given greater priority. Novelty The study examines the combined effect of content marketing and brand awareness on purchase intention. This combination of variables provides a more comprehensive understanding of how these factors interact to influence consumer behavior.
LITERASI DIGITAL DAN KEWIRAUSAHAAN: MEMPERSIAPKAN GENERASI MUDA MENGHADAPI TANTANGAN BISNIS DIGITAL Felix, Antonius; Sutrisno, Julius; Bernanda, Devi Yurisca; Makarawung, Reynard J.N.; Kembau, Agung Stefanus; Hong, Kristy
Jurnal Pengabdian dan Kewirausahaan Vol 9, No 1 (2025): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v9i1.8245

Abstract

The integration of digital literacy in secondary education is vital for fostering students' entrepreneurial skills. The Community Service Program (PKM) "Dream Business" at SMK Permata Indah and SMAK Diakonia aimed to enhance digital literacy and entrepreneurship among students and teachers, with a focus on digital marketing. Using a mixed-method approach (quantitative and qualitative), the program evaluated the effectiveness of the training. Results showed an improvement in participants' understanding, with average positive ratings for educational aspects (3.5) and objectives (3.4), though transparency needed improvement (3.2). The program emphasized TikTok as a marketing tool but also highlighted the need for a broader understanding of digital transformation and data analysis. While participants were introduced to digital tools for marketing, the primary focus remained on leveraging social media, particularly TikTok, for product promotion. This approach differed slightly from literature that stresses the importance of critical evaluation of digital content and the creation of educational, not just commercial, content. The activity prioritized practical social media marketing over broader digital business transformation, leaving gaps in critical content evaluation and advanced data analysis skills. Moving forward, similar programs should deepen material on critical content evaluation, digital analysis tools, and the integration of technology in overall business management. This will ensure participants gain not only digital marketing skills but also a comprehensive understanding of how technology can transform all aspects of business. Such an approach will better prepare the younger generation to face innovative and sustainable digital business challenges.
INTEGRASI AUGMENTED REALITY DALAM E-COMMERCE FASHION: STUDI PENGEMBANGAN OPERASIONAL WEBSITE CUSTOM HOODIE BERBASIS PMBOK Felix, Antonius; Sutrisno, Julius; Rembulan, Glisina Dwinoor
Journal of Industrial Engineering and Operation Management (JIEOM) Vol 8, No 1 (2025)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jieom.v8i1.18944

Abstract

Penelitian ini mengkaji pengembangan website e-commerce berbasis Augmented Reality (AR) untuk produk hoodie kustom dengan pendekatan Project Management Body of Knowledge (PMBOK). Perubahan perilaku konsumen dalam belanja online menuntut pengalaman yang lebih interaktif dan personal, terutama dalam industri fashion. Studi ini bertujuan untuk merancang platform digital yang memungkinkan pengguna mendesain hoodie secara kustom, melakukan simulasi AR, serta mendapatkan rekomendasi ukuran berbasis data. Penelitian ini menggunakan metode kualitatif-deskriptif dan studi kasus dengan melibatkan tim pengembang serta pengguna potensial dalam pengujian sistem. Hasil penelitian menunjukkan bahwa penerapan PMBOK membantu dalam pengelolaan proyek secara sistematis, meningkatkan efisiensi pengembangan sistem, serta menciptakan pengalaman pelanggan yang lebih imersif. Studi ini memberikan kontribusi dalam pengembangan e-commerce berbasis teknologi inovatif dan memperkuat konsep desain yang berpusat pada pengguna.Kata Kunci:  augmented reality, e-commerce, PMBOK, hoodie kustom, pengalaman pengguna
MANAJEMEN OPERASIONAL DAN TRANSFORMASI DIGITAL PADA ZALORA: IMPLIKASI TERHADAP LOYALITAS PELANGGAN DI WILAYAH JAKARTA UTARA Felix, Antonius; Sutrisno, Julius; Yurisca, Devi
Journal of Industrial Engineering and Operation Management (JIEOM) Vol 8, No 1 (2025)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jieom.v8i1.18872

Abstract

Zalora, sebagai salah satu platform e-commerce fesyen terkemuka di Asia Tenggara, menghadapi tantangan dalam mempertahankan eksistensinya di tengah persaingan pasar yang ketat. Penelitian ini bertujuan untuk menganalisis faktor-faktor operasional yang memengaruhi kepuasan dan loyalitas pelanggan Zalora di wilayah Jakarta Utara. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif melalui wawancara mendalam, observasi, dan dokumentasi terhadap pengguna aktif Zalora yang memiliki akun VIP. Hasil penelitian menunjukkan bahwa promosi, kecepatan pengiriman, kualitas produk, dan kemudahan retur merupakan elemen kunci dalam membentuk pengalaman pelanggan. Pengalaman yang positif berkontribusi pada terbentuknya kepercayaan, yang kemudian berdampak pada loyalitas pengguna. Temuan ini dikaji menggunakan kerangka Customer Satisfaction and Loyalty Theory dan menunjukkan bahwa kinerja operasional digital yang efisien berperan penting dalam mempertahankan pangsa pasar Zalora. Penelitian ini memberikan implikasi praktis bagi pengelolaan strategi operasional dan logistik e-commerce, serta kontribusi teoretis terhadap studi perilaku konsumen berbasis layanan digital.Kata Kunci:  E-Commerce, Manajemen Operasional, Kepuasan Pelanggan, Zalora, Loyalitas Konsumen 
Perancangan Inventory System untuk Mengoptimalkan Operasional Penjualan, Pembelian, dan Pengembalian pada CV.Victory Faustin Christiane; Devi Tanria; Julius Sutrisno
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i4.1408

Abstract

In company operations, of course you need records in the form of stock data and transaction data to make reports. Likewise with CV. Victory has used software to optimize the company's operations, but the software still has many shortcomings so that the company's operations are not optimal. There is a proposed solution, namely the design of a desktop-based inventory application with the aim of supporting company efficiency and productivity. In this Digital Business Project, the method used is the waterfall methodology which consists of requirements analysis, system design and testing. The type of research used is qualitative research by conducting an interview process with the resource person, namely the Chief Operational Officer from CV. Victory. by asking several questions related to problems occurring in the company with the aim of being a guide to designing solutions.The result of the project is an analysis of business flow, system flow, business model, then the final result is a desktop-based application design that has various features in it according to the company's needs. The features available in the application include goods data, supplier data, customer data, employee data, and transaction data (sales, purchases and returns). These features, apart from being able to enter data, also provide access to update and delete. After the application design has been created, a feasibility analysis is carried out to determine whether the development of the system project is worth continuing or stopping, and the results obtained are that the application design created is declared feasible according to the results of behavioral testing or what can be called black box testing.The conclusion of this project is that the design of a desktop-based inventory application will definitely provide company efficiency and productivity by providing process automation, smoother work flow, and faster access to information, so that it can save time, costs, resources, and improve service quality.
Increasing Efficiency and Effectiveness through Digitalization in Batik Cooperative Business Processes (Kombas) Edward, Edward; Sugianto, Michaelli; Sutrisno, Julius
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 6 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i6.1164

Abstract

In company operations, of course, records in the form of stock data and transaction data are needed to make reports. Likewise, KOMBAS has still used manual recording so there are still many shortcomings that cause cooperative operations to be not optimal. The method used is a waterfall methodology consisting of needs analysis, system design, and testing. The type of research used is qualitative research by conducting an interview process with a resource person, namely the chairman of the Bekasi Batik Cooperative (KOMBAS). The results of the project are an analysis of business flows, system flows, and business models, and then the final result is a website-based application design that has various features according to the company's needs. The features available in the application include goods data, supplier data, customer data, employee data, and transaction data (sales, purchases, and returns). These features, in addition to being able to enter data, also have access to update and delete. This project concludes that the design of a website-based inventory application will certainly provide efficiency and productivity for cooperatives that provide automation processes, smoother workflows, and faster access to information so that it can save time, costs, and resources, and improve service quality.
Co-Authors Agung Stefanus Kembau Alden Jonathan Wijaya Antonia, Claresta Antonius Felix Antonius Felix Bernanda, Devi Yurisca Daniel Wilson Delvy Novytasari Derick Raditya Devi Tanria Devi Yurisca Edward, Edward Evelyn Carolina Riyanto Fandevi Maitri Fanuel Alexander Faustin Christiane Felix, Antonius Friscilla Elsyabeth Malae Glisina Dwinoor Rembulan Hasugian, Dedy Saputra Hong, Kristy Ivan Christian Santoso Jeaniefer, Jeaniefer Jovannia Grisella Eka Putri Kellyn Su Kembau, Agung Stefanus Kembau, Agung Stefanus Makarawung, Reynard Justino Nehemia Nagasena Tjandra Nathanael Setiawan Niko Niko Novytasari , Delvy Reynard Justino Nehemia Makarawung Rivaldo Lyem Tratabofa Hutasoit Ruth Nattassha Sena , Pieter Steffie Debbyana Wijaya Sugianto, Michaelli Vanessa Vanessa Venesia , Eunike Verlita Juliana Vindis Vindis Widhianto, Chandra Wibowo Wijaya , Steffie Debbyana William Hakim Youngky Viencent Yulianto Yulianto Yurisca, Devi