The purpose of this investigation was to conceptualize and develop customized visual-based educational media for elementary school students to improve their understanding of basic concepts. The methodology used was research and development (R&D), which included the phases of needs assessment, design, development, testing, and evaluation. The research subjects specifically focused on lower elementary school students. The findings show that the developed visual media are considered valuable for use, as evidenced by expert evaluations of the content and media, in addition to receiving favorable feedback from educators and students. Furthermore, the application of this media has been shown to significantly improve students' understanding of basic concepts, as reflected in improved academic performance and increased engagement in the learning process. Consequently, visual learning media can be considered a viable innovative approach that effectively supports the educational process in elementary school settings.
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