<![CDATA[This study explores the application of the Blue Ocean Strategy in preserving the Javanese script through educational institutions. In this context, the strategy is utilized to develop a new, more effective approach to increasing students' interest in learning the Javanese script. A qualitative methodology is employed, with interviews serving as the primary instrument to assess students' awareness and responses to the implemented learning methods. The findings indicate that the methods used in the examined educational institution are more accessible and comprehensible for students compared to traditional Javanese script instruction commonly practiced in elementary to high schools. This conclusion is based on interview data showing heightened student interest in the Javanese script as a result of a more innovative and adaptive teaching approach. Although the study does not report a specific increase—such as 35% or 40%—in interest, the interviews suggest that the implemented methods enhance students' enthusiasm and understanding of the script. The study implies that innovation in teaching the Javanese script can serve as an effective strategy for cultural preservation. Consequently, the Blue Ocean Strategy offers a relevant model for educational institutions seeking to develop more engaging and accessible learning experiences for students.]]>
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