<![CDATA[This Community Service Program (PKM) was conducted around the campus of Universitas Satya Terra Bhinneka with the aim of enhancing community skills in producing and marketing dishwashing liquid as a home industry. The activity began with a pre-test to assess participants’ initial understanding of the production process, packaging, and marketing strategies. The pre-test results showed that most participants had no prior experience in soap making and limited knowledge of packaging and product marketing. The training included a live demonstration of the soap-making process, followed by sessions on product packaging and marketing strategies, particularly through the use of social media. Post-training evaluation showed significant improvements: 90.32 percent of participants understood the soap-making process, 100 percent grasped proper packaging techniques, and 74.19 percent understood how to utilize digital marketing strategies. Interest in starting a dishwashing liquid business increased from 29.03 percent to 77.42 percent after the training. This program effectively provided practical and applicable skills, promoted economic self-reliance, and strengthened the synergy between the university and the community in developing local potential. The training is expected to stimulate the emergence of new, sustainable, and competitive household-based business units in the local market.]]>
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