International Journal of Marketing and Human Resource Research
Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research

The Weight of Masculinity: An Exploratory Analysis of Male Technical Workers in Karawang

Putra, Derri Agusta (Unknown)
Farisan, Akbar Rifqi (Unknown)



Article Info

Publish Date
22 Jan 2026

Abstract

The technical and engineering sectors have long been constructed as male-dominated environments that reinforce specific hegemonic masculinity norms. While these norms prioritize resilience and logic, they often create significant barriers to mental health help-seeking and emotional expression. This study aims to explore the construction of masculinity among technical employees and how these gendered expectations influence their mental well-being and coping strategies. Using a qualitative approach, Focus Group Discussions (FGDs) were conducted with three employee groups. Data were analyzed using inductive thematic analysis. Four major themes emerged: first, Physical and mental resilience as an ideal standard; second, the logic-emotion dichotomy and the "baper" (oversensitive) stigma; third, Kinship and collectivity as survival mechanisms under work pressure; and, lastly, navigating vulnerability through self-reliant coping strategies. Adherence to traditional masculinity, characterized by emotional restriction and self-reliance, functions as a double-edged sword; it fosters team solidarity but simultaneously facilitates normative male alexithymia, hindering professional help-seeking. These findings underscore the urgency for male-friendly mental health interventions in industrial workplaces to deconstruct the stigma of vulnerability

Copyrights © 2026






Journal Info

Abbrev

ijmhrr

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

International Journal of Marketing & Human Resource Research (IJMHRR) is a peer-reviewed and international marketing and human resource journal. The journal covers topics in the areas of human resource management, marketing, organizational behaviour, pricing, digital marketing, social marketing, ...