Journal of Innovative and Creativity
Vol. 5 No. 3 (2025)

Edutainment sebagai Strategi Komunikasi Pembangunan dalam Media Digital: Analisis Teori Sabido pada Konten YouTube Watchdoc Documentary “Tanah Moyangku”

Kusumawati, Nina (Unknown)

Article Info

Publish Date
27 Dec 2025

Abstract

Digital media is currently a primary means of development communication. Edutainment, a combination of education and entertainment, is an effective strategy for conveying social messages in an engaging manner. This study analyzes the content of the YouTube Watchdoc documentary "Land of My Ancestors" through the Sabido theory framework, which emphasizes the influence of dramatic media on changing audience attitudes and behavior. The results show that the use of dramatic narratives, representative characters, and emotional storylines can raise public awareness of agrarian conflict issues and encourage social participation.

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Journal Info
Journal of Innovative and Creativity
Website

Abbrev

joecy

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Description

Journal of Innovative and Creatifity (JOECY) publishes research articles in the field of education which report empirical research on topics that are significant across educational contexts, in terms of design and findings. The topic could be in curriculum, teaching learning, evaluation, quality ...