ABDIMAS Jurnal Pengabdian Kepada Masyarakat
Vol. 1 No. 1 (2020): Pengabdian kepada Masyarakat

Edutainment sebagai Strategi Inovatif dalam Membangun Kemampuan Wirausaha dan Motivasi Belajar

Wahyudi, Triyono Arief (Unknown)



Article Info

Publish Date
02 Mar 2020

Abstract

This Community Service Program aims to develop the entrepreneurial skills of coastal communities, particularly the students of Rumah Pintar Anak Pesisir (RPAP) and traditional fishermen in Blok Eceng, Muara Angke, North Jakarta, in aquaculture and fish-based product processing. The program is designed to build capacity, willingness, and skills to manage and sustain joint business ventures, while fostering learning motivation through the edutainment method. This study employed a qualitative approach, using observation, training, discussion, and Q&A sessions as data collection instruments. The results show an increase in participants’ creativity and innovation in developing marine-based products, critical thinking abilities, problem-solving skills in addressing environmental challenges, and awareness of the importance of formal education. The program is expected to be sustained through continued entrepreneurship training, product innovation, and marketing strategies adapted to local potential.

Copyrights © 2020






Journal Info

Abbrev

kalbisabdimas

Publisher

Subject

Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences

Description

Aim and Scope The focus of ABDIMAS Jurnal Pengabdian Kepada Masyarakat is to promote the activities and ideas of lecturers works on community services, and stimulate discussions, deliberations, and debates on the works for the people and how to manage the sustainable growth of communities. Its scope ...