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All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal STEI Ekonomi Jurnal Ilmiah Manajemen Kesatuan BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat ABDIMAS Jurnal Pengabdian Kepada Masyarakat Kalbisocio: Jurnal Bisnis dan Komunikasi International Journal of Educational Technology and Artificial Intelligence KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Wahyudi, Triyono Arief
Magister Manajemen, Fakultas Ekonomi Universitas Esa Unggul, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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FAKTOR DETERMINAN KEPUASAN DAN LOYALITAS KONSUMEN: PERAN PERSEPSI HARGA SEBAGAI PEMODERASI Wowiling, Yessi Kristi; Wahyudi, Triyono Arief
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 4 No 1 (2019)
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (832.5 KB) | DOI: 10.36226/jrmb.v4i1.249

Abstract

The purpose of the study was to analyze determinant factors, location and perceptions of service quality on tenant loyalty with tenant satisfaction and price perceptions as moderating variables. There were 75 respondents who participated in this study. This study uses multiple linear regression methods to analyze existing variables. The results of the study show that building location and perceived quality of services have a direct effect on tenant satisfaction; Tenant satisfaction has a direct effect on tenant loyalty; and Price perception has an indirect effect (moderation) between tenant satisfaction and tenant loyalty. Keywords: location, perceived service quality, tenant’s satisfaction, perceived price, tenant loyalty
PERAN ENTREPRENEURIAL COMMUNITY DAN DIGITAL ENTREPRENEURIAL ORIENTATION TERHADAP ENTREPRENEURAL PROCESS DALAM MENGHASILKAN ENTREPRENEURIAL PERFORMANCE Nurjanah, Siti; Wahyudi, Triyono Arief
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 2 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (35.53 KB)

Abstract

Purpose- This study aims to examine the role of the entrepreneurial community and digital entrepreneurial orientation towards the entrepreneurial process in producing entrepreneurial performance. Design/methodology/approach- The quantitative research design was used through field research in Wonogiri District, Baturetno District, Watuagung Village, Sendang Hamlet. A total of 31 respondents were randomly selected through questionnaires. Findings- The results of this study indicate that the entrepreneurial community does not affect the entrepreneurial process, digital entrepreneurial orientation influences the entrepreneurial process, entrepreneurial process influences entrepreneurial performance. Implication- Related parties need to make efforts to improve entrepreneurial performance through mentoring members of the community in directing and developing their businesses; conduct interactive communication between management and members of the association; and forming SME groups in the context of operational and development cost efficiency (production training, managerial finance, marketing, and others) Keywrods: entrepreneurial community, digital entrepreneurial orientation, entrepreneurial process, entrepreneurial performance
THE MEDIATING ROLE OF CONSUMER ETHNOCENTRISM IN THE LINK BETWEEN SERVICE QUALITY, BRAND REPUTATION AND ETAILQ TOWARD CUSTOMER SATISFACTION ON GOJEK’S CUSTOMERS Iskandar, Donant Alananto; Wahyudi, Triyono Arief
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 1 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (27.172 KB)

Abstract

This research is a quantitative associative type that discusses the effect of service quality, brand reputation, and etailq on customer satisfaction and consumer ethnocentrism as a mediating variable. The object of this research is people who ever use application and use Gojek services at least 3 (three) times since the study began, that is October 2018 until August 2019 in Jakarta, Bogor, Depok, Tangerang, Bekasi (Jabodetabek). The test used is a statistical test using the SPSS program that is a test of normality, validity, reliability, classic assumptions, hypotheses, determination, multiple regression and path analysis to see the intervening variable whether it indirectly affect independent variables toward dependent variable or independent variables directly affect the dependent variable. The result of this article is consumer ethnocentrism indirectly affects the influence between service quality, brand reputation, and etailq toward customer satisfaction on Gojek’s customers in Jabodetabek.
Digital Entrepreneurial Marketing: Strategi Bisnis UKM dalam Mengatasi Pandemi COVID-19 Siti Nurjanah; Triyono Arief Wahyudi
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 2 No 3 (2020)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v2i3.272

Abstract

This activity aims to provide knowledge and motivation to local businesses in the face of the Covid-19 pandemic. In the midst of the pandemic, many business actors in East Belitung are losing money due to Covid-19. A number of business actors have stopped production because there is no demand from consumers. Consumers are more turning to the primary sector to meet their daily needs. Seeing this condition, the executor deems it necessary to hold Community Service activities. The method used in this activity is in the form of training and training on digital entrepreneurship marketing. Participants are given training with activities using online learning method of providing material and followed by a question and answer session and practice / practice; giving working papers that are filled in according to the real conditions of the participants. Participants in the activity are MSME players who are in Manggar District, East Belitung Regency. This group is part of an effort to develop local community welfare. Keywords: digital entrepreneurial marketing, business strategy
Analisis pengaruh citra perusahaan dan kualitas layanan terhadap loyalitas pelanggan melalui kepuasan pelanggan Bambang Bambang; Triyono Arief Wahyudi
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 1 (2019)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (93.893 KB) | DOI: 10.36407/jmsab.v2i1.49

Abstract

This study aims to find out the effect of corporate image and its service quality to consumer loyalty and its impact on customer satisfaction. This research uses quantitative data with 100 respondents in JaBoDeTaBek. The method used in this research is regression and the colleration of each variable with 2 sub model using SPSS. The result from this study shows that there is a significant effect between corporate image to costumer satisfactory, a significant effect between quality of service to costumer satisfactory, and also a significant effect between costumer satisfactory to costumer loyalty. Therefore, Team Wound, PT XYZ Jakarta and Bekasi needs to perform effective activities and to always up to date periodically so that the costumers are more loyal to use its products.
Pengaruh citra merek, persepsi kualitas produk dan persepsi harga pada kepuasan pelanggan serta dampaknya terhadap loyalitas pelanggan Agustinus Dwi Kristianto; Triyono Arief Wahyudi
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 2 (2019)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (132.098 KB) | DOI: 10.36407/jmsab.v2i2.74

Abstract

The purpose of this study is to build a model that explains various interactions between brand image, perceived quality, perceive price, customer satisfaction, and customer loyalty as well as empirical proof of the model that has been developed. This study through a survey of 120 male and female respondents aged 17-50 years and has been consuming the product in the last 3 months. This study model will be analyzed using SEM and data from the survey is processed using SPSS 20. The result of the hypothesis test shows that there is significant influence between brand image, perceive of quality product and perceive price on customer satisfaction. Also, there is a significant influence on customer satisfaction on customer loyalty.
Digital Transformation And Its Impacts on Sustainable Competitive Advantage: The Moderating Role of Entrepreneurial Innovation Donant Alananto Iskandar; Triyono Arief Wahyudi; Fakhrorazi bin Ahmad
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 3 No 2 (2020)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

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Abstract

This research aims to analyze the effect of dynamic capabilities and market opportunities towards digital innovation and analyze the moderating effect of technological disruption towards the influence of dynamic capabilities and market opportunities on digital innovation. This research will be conducted as quantitative research. The questionnaire will be developed to measure all of the variables and will be distributed to the senior staff of the digital business companies. Four hypotheses will be tested. This research will contribute to the empirical evidence of the effect of dynamic capabilities and market opportunities towards digital innovation and analyze the moderating effect of technological disruption on the influence of dynamic capabilities and market opportunities on digital innovation
Determinants of Consumer Preference On Ride-Hailing Platforms In South-East Asia Donant Alananto Iskandar; Triyono Arief Wahyudi
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 1 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

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Abstract

This research is an associative quantitative type that discusses the influence of variables that determine customer choices for online transportation services in Indonesia and Singapura. The object of this study is people who have used the application and used online transportation services at least 3 (three) times since the study began, that is November 2019 to October 2020 in Indonesia and Singapura. The data analysis method used is a statistical test using the SPSS and AMOS programs, i.e. tests of normality, validity, reliability, classic assumptions, hypotheses, determination, simple regression, ANOVA, multiple regression, HRA and MRA to see the effect of independent and moderating variables whether to strengthen or weaken the dependent variable.
Pengaruh Social Media Marketing Instagram, Perceived Price, dan Hedonic Motivation terhadap Minat Beli di Yellowfitkitchen pada Masa Pandemi Covid-19 Willy Sandi; Triyono Arief Wahyudi
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 3 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

this research aims to show the influence of Social Media Marketing Instagram, Perceived Price, and Hedonic Motivation on YellowFitKitchen Purchase Intention. There are four variables in this research including Social Media Marketing Instagram, Perceived Price, Hedonic Motivation and Purchase Intention. The researchist used quantitative methods and the sample used in this research amounted 110 respondents who know the product of YellowFitKitchen. The technique used in this research is purposive sampling which is part of non-probability sampling. The research data is analyzed with SPSS 25 shows that Social Media Marketing Instagram Variable have an influence on Purchase Intention, Perceived Price does not have an influence on Purchase Intention and Hedonic Motivation have an influence on Purchase Intention. Social Media Marketing Instagram, Perceived Price, dan Hedonic Motivation Variabels as together have an influence on Purchase Intention.
Pengaruh Perceived Price, Social Influence dan Hedonic Motivation Terhadap Sikap serta Dampaknya Terhadap Minat Pembelian Muhammad Indrawan Sulaksono; Triyono Arief Wahyudi
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

Business in Creative Industry is growing rapidly. One of them is focus on the fashion sub-sector. Many Creative Industry entrepreneurs combine fashion with some driving communities. The Good Condition is a brand that offers gloves for motorcycle riders with many choice of colors and models. However, in business development, sometimes there are many obstacles to face by the owner, that makes customer’s purchase intention decreases, especially in this pandemic Covid 19 situation. Therefore, the researcher analyzes the effect of perceived price, social influence, and hedonic motivation on customer’s purchase intention with attitudes as the mediating variable. The research used was quantitative by distributing questionnaires to 180 Good Condition’s customers. The research results indicate that perceived price, social influence, and hedonic motivation have a positive and significant effect on customer’s attitudes and have an impact on customer’s purchase intention.
Co-Authors Abadi, Ferryal Abdul Haeba Ramli, Abdul Haeba Agustinus Dwi Kristianto Ambarwati, Agustin Astono, Anjar Dwi Bambang Bambang Donant Alananto Iskandar Donant Alananto Iskandar Donant Alananto Iskandar, Donant Alananto Fakhrorazi bin Ahmad Ignatius Ario Sumbogo, Ignatius Ario Muhammad Indrawan Sulaksono Muhammad, Maulana Malik Satria, Fajar Siti Nurjanah Siti Nurjanah Siti Ruhana Dara, Siti Ruhana Solly Aryza Sutawijaya, Ahmad Hidayat Vina Meliana, Vina Willy Sandi Wowiling, Yessi Kristi Yulistyan, Andrio Hafidz