Journal of Management, Economic, and Accounting
Vol. 5 No. 1 (2026): January

The Influence Of Product Quality And Trust On Customer Satisfaction At Intan Workshop, Kota Raya Lahat

Fajri, Wahyu (Unknown)
Andayani, Melia (Unknown)
Saparudin, Saparudin (Unknown)

Article Info

Publish Date
08 Jan 2026

Abstract

This research aims to determine how Product Quality and Trust affect Customer Satisfaction at the Intan Workshop in Kota Raya Lahat both partially and simultaneously. The sample in this study consists of 40 respondents. The sampling method used by the researcher is Incidental sampling. This type of research is quantitative, using multiple linear regression analysis techniques processed with SPSS, resulting in the regression equation Y=3.076+0.779X1+0.139X2. The results of this study indicate: there is a significant effect of Product Quality on Customer Satisfaction at the Intan Workshop in Kota Raya Lahat, and there is a significant effect of Trust on Customer Satisfaction at the Intan Workshop in Kota Raya Lahat. The F test shows that Product Quality and Trust simultaneously affect Customer Satisfaction at the Intan Workshop in Kota Raya Lahat.

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Journal Info
Journal of Management, Economic, and Accounting
Website

Abbrev

JMEA

Publisher

Universitas Dehasen Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Management, Economic, and Accounting is a peer-reviewed journal. JMEA invites academics and researchers who do original research in the fields of economics, management, and accounting, including but not limited to: Management Science Marketing Financial management Human Resource ...