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Melia Andayani
Universitas Serelo Lahat
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Pengaruh Modal Kerja, Kas dan Piutang Terhadap Profitabilitas pada Perusahaan Industri Barang Konsumsi di Bursa Efek Indonesia Dini Pratiwi; Melia Andayani; Nidyawati Nidyawati; Iskandar Malian; Pahlan Pahlan
Journal of Management and Bussines (JOMB) Vol 5 No 2 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i2.7982

Abstract

This research aims to determine the influence of working capital, cash and receivables on the probability of consumer and industrial goods companies on the Indonesian Stock Exchange. This research uses the cross section method. The results of the t test research show that working capital (X1) against probability (Y) can be processed partially using a calculated t of 1.971≤ -6.5253. Therefore, there is a partially significant influence of working capital on probability. For cash (X2) the probability (Y) t count is -6.64449, while the t count is 1.9721, so it can be concluded that t > t table means that there is a partial significant difference in cash to the probability, at the t count probability of 4.123983 t table is 1.9721. In conclusion, working capital, cash and receivables simultaneously influence probability. Keywords: Cash, Working Capital, Receivables, Profitability
The Influence Of Marketing Strategies Through Social Media On Purchase Decisions Of Perfume Products (A Case Study At Alap Perfume Store In Talang Jawa Lahat) Yerica Rahmadania; Melia Andayani; Saparudin Saparudin
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.979

Abstract

This research aims to determine the influence of social media marketing strategies on purchasing decisions for Alap Perfume products in Talang Jawa Lahat. The population in this study consists of all consumers who purchased Alap Perfume products in Talang Jawa Lahat during the period from August 2024 to March 2025, totaling 601 people. The sampling technique used was accidental sampling with the Slovin formula, resulting in 86 respondents as the research sample. Data collection was carried out using questionnaires with a Likert scale. The type of research employed was associative quantitative research, analyzed using simple linear regression, t-test, correlation coefficient, and coefficient of determination with the SPSS version 25 software. The results showed that social media marketing strategies have a positive and significant effect on purchasing decisions for Alap Perfume products in Talang Jawa Lahat.
The Effect Of Product Quality And Customer Satisfaction On Telkomsel Data Package Customer Retention In Lahat Regency Putri Maharani Nabila; Melia Andayani; Saparudin Saparudin
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1137

Abstract

This study aims to analyze the influence of product quality and customer satisfaction on customer retention among Telkomsel data package users. Based on the results of multiple linear regression analysis, the regression equation obtained is Y = 16.066 + 0.249 X₁ + 0.279 X₂, where the constant value of 16.066 indicates that if the independent variables are ignored, the customer retention value remains at 16.066. The regression coefficient for product quality (X₁) is 0.249, meaning that an increase of one unit in product quality will increase customer retention by 0.249 units. Similarly, the regression coefficient for customer satisfaction (X₂) is 0.279, indicating that an increase of one unit in customer satisfaction will increase customer retention by 0.279 units. The t-test results show that product quality (t = 3.154; Sig = 0.002) and customer satisfaction (t = 2.979; Sig = 0.004) have a significant effect on customer retention, as the significance values are below 0.05. Furthermore, the F-test result shows an F value of 11.850 with a significance of 0.000 < 0.05, indicating that product quality and customer satisfaction simultaneously have a significant influence on customer retention. Therefore, it is essential for the company to continuously improve product quality and pay close attention to customer satisfaction to sustain customer loyalty to Telkomsel's services
The Influence Of Product Quality And Trust On Customer Satisfaction At Intan Workshop, Kota Raya Lahat Wahyu Fajri; Melia Andayani; Saparudin Saparudin
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1138

Abstract

This research aims to determine how Product Quality and Trust affect Customer Satisfaction at the Intan Workshop in Kota Raya Lahat both partially and simultaneously. The sample in this study consists of 40 respondents. The sampling method used by the researcher is Incidental sampling. This type of research is quantitative, using multiple linear regression analysis techniques processed with SPSS, resulting in the regression equation Y=3.076+0.779X1+0.139X2. The results of this study indicate: there is a significant effect of Product Quality on Customer Satisfaction at the Intan Workshop in Kota Raya Lahat, and there is a significant effect of Trust on Customer Satisfaction at the Intan Workshop in Kota Raya Lahat. The F test shows that Product Quality and Trust simultaneously affect Customer Satisfaction at the Intan Workshop in Kota Raya Lahat.
The Effect of Workload and Competence on Employee Performance at the Regional Secretariat of Lahat Regency Fitri Alhuda; Saparudin Saparudin; Melia Andayani
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1144

Abstract

This study aims to determine how workload and competence partially and simultaneously influence employee performance at the Lahat Regency Regional Secretariat. The sample size for this study was 57 respondents. The sampling method used was incidental sampling. This quantitative study employed multiple linear regression analysis, processed using SPSS software, to produce a regression equation . The results of this study indicate a significant effect between workload and employee performance at the Lahat Regency Regional Secretariat, and a significant effect between competence and employee performance at the Lahat Regency Regional Secretariat. The F-test indicates that workload and competence simultaneously influence employee performance at the Lahat Regency Regional Secretariat.
Pengaruh Kualitas Pelayanan Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Pada Bengkel Ario Di Kabupaten Lahat Tri Ade Putra; Saparudin Saparudin; Melia Andayani
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 1 (2026): Januari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i1.9773

Abstract

This study aims to determine the effect of service quality and customer satisfaction on customer loyalty. Based on the results of multiple linear regression analysis, the regression equation obtained is Y = 18.358 + 0.267 X₁ + 0.252 X₂, indicating that if the variables of service quality and customer satisfaction are assumed to be zero, customer loyalty remains at a constant value of 18.358. The regression coefficient for service quality (X₁) is 0.267, meaning that an increase of one unit in service quality will increase customer loyalty by 0.267 units. Likewise, the regression coefficient for customer satisfaction (X₂) is 0.252, indicating that an increase of one unit in customer satisfaction will increase customer loyalty by 0.252 units. The t-test results show that service quality (t = 2.359; Sig = 0.022) and customer satisfaction (t = 2.008; Sig = 0.049) have a significant influence on customer loyalty since their significance values are less than 0.05. Furthermore, the F-test result shows an F value of 7.448 with a significance level of 0.001 < 0.05, which means that service quality and customer satisfaction simultaneously have a significant effect on customer loyalty. Based on these findings, it is recommended that the company continues to improve service quality and pay attention to customer satisfaction to maintain and enhance customer loyalty.
Pengaruh Modal Sendiri dan Modal Pinjaman Terhadap Laba Usaha (Studi Kasus Pada Bengkel Motor Marsel Bungamas, Kecamatan Kikim Timur) Jhenny Wulandari; Saparudin Saparudin; Melia Andayani
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 1 (2026): Januari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i1.9778

Abstract

This study aims to analyze the effect of equity capital and loan capital on business profit at Marsel Motorcycle Workshop in Bungamas Village, Kikim Timur District. The research used financial report data from 2022 to 2024, employing an associative quantitative method with multiple linear regression analysis using SPSS version 25. The results show that equity capital has no significant effect on business profit, and loan capital also has no significant effect on business profit. The simultaneous test (F-test) indicates that both independent variables do not jointly influence business profit. The coefficient of determination (R²) of 1% indicates that only a small portion of the variation in business profit can be explained by equity capital and loan capital, while the remaining 99% is influenced by other factors outside this study. Based on these findings, it is recommended that business owners improve financial management and consider non-capital factors such as service quality, marketing strategies, and employee competence to enhance business profit.
Co-Authors Dini Pratiwi Fitri Alhuda Iskandar Malian Jhenny Wulandari Nidyawati Nidyawati Pahlan Pahlan Putri Maharani Nabila Saparudin Saparudin Tri Ade Putra Wahyu Fajri Yerica Rahmadania