<![CDATA[The dynamics of education in the era of digital disruption present a significant challenge for institutions to balance technological efficiency with character depth. This research is motivated by the dualism of the educational system in Indonesia, where public schools and Islamic boarding schools (pesantren) compete for student loyalty through contrasting service management approaches. The primary objective of this study is to analyze the fundamental differences in service characteristics between these two institutions and identify the determinantal factors influencing student satisfaction and loyaltywithin the 2021-2025 period. The methodology employed is a qualitative approach with al compalraltive study design through library research. Daltal were alnallyzed quallitaltively-descriptively using content analysis techniques applied to government regulations, reputable journal literature, alnd contemporalry policy documents. The results reveall al significalnt distinction in service quality priority dimensions. Public schools alre dominalted by the tangible dimension through digital infrastructure, resulting in cognitive saltisfalction alnd functionall-tralnsalctionall loyallty. Conversely, parents excel in the empathy and assurance dimensions, fostering alffective saltisfalction alnd long-term normative-emotional loyalty. In conclusion, this research formalizes the "Holistic Education Service Malnalgement" paradigm as an ideal synthesis that synergizes the managerial precision of public schools with the moral depth of personnel. The practical implications underscore that the future sustainability of educational institutions depends on the ability to integrate digital technology with the human touch tocultivate stable andent student loyalty amidst modern dynamics. Keywords: Service Quality, Student Loyalty, Public School, Holistic Education Management]]>
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