Wacana, Jurnal Sosial dan Humaniora
Vol. 29 No. 1 (2026): WACANA, Jurnal Sosial dan Humaniora

TikTok Influencers and the FoMO Phenomenon: Exploring Tourist Behavior at Popular Destinations

Sarah Sasmita (Unknown)
Yusri Abdillah (Unknown)
Fahrudi, Agung Nugroho Luthfi Imam (Unknown)



Article Info

Publish Date
07 Jan 2026

Abstract

This article presents the results of a study that analyzes the influence of TikTok influencers on the Fear of Missing Out (FoMO) phenomenon on the decision to visit Jawa Timur Park 3. The research examines influencer attributes such as attractiveness, expertise, and similarity, which affect consumer trust and FoMO, ultimately driving visit decisions. The study employs an explanatory research method with a quantitative descriptive approach, involving 280 respondents who had visited Jawa Timur Park 3 after being exposed to TikTok content. Data collection was conducted through an online questionnaire and analyzed using Structural Equation Modeling (SEM-PLS). The results indicate that TikTok influencers have a substantial impact on FoMO, primarily through their credibility, which fosters audience trust and engagement. The study highlights the importance of selecting credible influencers to create authentic, visually appealing, and audience-relevant content. These findings contribute to the understanding of psychological mechanisms in social media marketing within the digital tourism industry, underscoring the importance of trust-based marketing strategies in enhancing visitor experiences.   Keywords: TikTok influencers, Fear of Missing Out (FoMO), digital tourism, consumer trust.

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Journal Info

Abbrev

wacana

Publisher

Subject

Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

This journal has a focus on inter and multidisciplinary studies of social sciences and humanities. The scope is the socio-cultural phenomenon, the history, and transformation of society, changes, and stagnation of socio-political institutions, actor orientation, and behavior, the performance of ...