JURNAL LENTERA BISNIS
Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026

PENGARUH HARGA, CITRA MEREK, DAN KEPERCAYAAN KONSUMEN TERHADAP LOYALITAS PELANGGAN KOPI KENANGAN

Rosita, Rahmi (Unknown)
Darlin, Evalina (Unknown)

Article Info

Publish Date
20 Jan 2026

Abstract

The research aims to reveal and analyze influence of price perceptioan, brand image and trust on customer loyalty to memorable coffee products. This research method uses data obtained from questionnairres, analyze using descriptive statistical methods. Descriptive analysis is used to describe the caracteristics of respondents and the tendencies of answers to each variable. Using quantitative statistical methods and SPSS tools. Respondents totaled 100 respondents, using incidental sampling technique. The research results show that the influence of priceperception is not significant, but brand image and consumer trust are significant.

Copyrights © 2026




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
JURNAL LENTERA BISNIS
Website

Abbrev

jrlab

Publisher

Politeknik LP3I Jakarta

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis. ...