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All Journal International Journal of Business, Law, and Education JURNAL ABDIMAS PLJ West Science Social and Humanities Studies JPM
Darlin, Evalina
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Optimasi Media Sosial Dalam Memperkuat Personal Branding Bagi Siswa-Siswi SMK Karya Nasional Kab. Kuningan Jawa Barat Pramayanti, Dian Ikha; Darlin, Evalina; Uddin, Badie; Sopiah, Sopiah; Gunariah, Frilla; Kurnia, Kurnia; Kartini, Tina
Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Januari-JPM
Publisher : PDPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/jpm.v3i1.83

Abstract

Pelatihan digital marketing adalah suatu pendekatan pendidikan yang krusial dalam era digital saat ini. Siswa Sekolah Menengah Kejuruan (SMK) memiliki potensi besar untuk mengembangkan keterampilan dalam bidang ini. Pelatihan digital marketing memberikan pemahaman yang mendalam tentang strategi pemasaran digital, alat, dan teknik yang dapat siswa terapkan di dunia nyata. Manfaat penting pelatihan digital marketing bagi siswa SMK mencakup peningkatan permintaan pekerjaan di bidang ini, peluang berwirausaha, kemampuan adaptasi terhadap teknologi baru, dan kesempatan untuk berpartisipasi dalam proyek-proyek praktis. Pelatihan ini juga memungkinkan siswa untuk memahami pasar global, menyediakan rujukan akademis, dan mengurangi kesenjangan kompetensi di antara lulusan SMK. Metode pelatihan yang efektif mencakup kelas daring, pembelajaran berbasis proyek, kolaborasi dengan industri, pelatihan dalam kelompok kecil, mentoring, sertifikasi digital marketing, kompetisi, evaluasi, dan klub digital marketing. Semua ini bertujuan untuk mempersiapkan siswa SMK agar siap menghadapi tantangan dan peluang di dunia kerja yang semakin digital. Pentingnya pelatihan digital marketing untuk siswa SMK adalah investasi dalam masa depan pengembangan sumber daya manusia yang kompeten dalam menghadapi dunia digital yang terus berkembang. Hasil yang dicapai pada pelatihan digital marketing adalah siswa memahami dengan baik strategi pemasaran digital lainnya. Selain itu, siswa telah memahami etika digital dan cara berinteraksi secara aman di dunia digital.
Analysis of Changes in Work Environment, Mental Health Program, and Leadership Support to Employee Loyalty in Start-Up Companies in East Java Purnomo, Yudiyanto Joko; Darlin, Evalina; Haryanti, Titik
West Science Social and Humanities Studies Vol. 2 No. 12 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i12.1496

Abstract

This study examines the impact of changes in the work environment, mental health programs, and leadership support on employee loyalty in start-up companies in East Java. Employing a quantitative research design, data were collected from 68 respondents using a structured questionnaire with a Likert scale (1-5). The data were analyzed using SPSS version 25, utilizing descriptive statistics, reliability testing, and multiple linear regression. The findings reveal that all three factors significantly influence employee loyalty, with leadership support having the strongest impact. The study underscores the importance of integrating adaptable work environments, robust mental health initiatives, and transformational leadership practices to enhance loyalty in the dynamic start-up ecosystem. These insights provide practical guidance for start-up managers in fostering employee retention and organizational success.
MERAIH SUKSES MELALUI PERSONAL BRANDING BAGI GEN Z DI SMK LABORATORIUM GLOBAL CIKARANG Damiyana, Damdam; Darlin, Evalina; Hanarti, Inna
JURNAL ABDIMAS PLJ Vol. 3 No. 2 (2023): JURNAL ABDIMAS PLJ, Desember 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v3i2.976

Abstract

As a prospective employee, you must understand what soft skills the job seeker requires before starting work. During recruitment, one of the effective searches for human resources is administrative selection through Curriculum Vitae (CV), then interviews, and having personal branding. Through this process, organizations can find out the qualities and abilities of prospective employees before undergoing the next selection test. Cikarang Global Laboratory Vocational School which has the hope of being able to continue to improve and innovate, to be able to produce quality output or graduates who are able to answer future challenges, either for work (B) or continuing their studies at higher education (M) or entrepreneurship to become successful entrepreneurs ( W) or what is usually called BMW. Therefore, students of SMK Laboratoroum Global Cikarang need to be given practical training when facing the world of work, by providing practice on how to make a good and attractive Curiculum Vitae (CV), have strong interview skills, and have unique personal branding. In line with the obligations of lecturers in the Tri Dharma of higher education, LP3I Jakarta Polytechnic lecturers have the opportunity to carry out this community service Keywords: Personal Branding, Curriculum Vitae, Interview
The Influence of Social Media Capability, Promotional Strategies, and Product Characteristics on Customer Interest and Product-Market Fit Rahmadhani, May Vitha; Darlin, Evalina; Damiyana, Damdam; El Ikhsan, Nur; Zulfikr, Ali
International Journal of Business, Law, and Education Vol. 6 No. 2 (2025): International Journal of Business, Law, and Education (On Progress July-Desembe
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i2.1245

Abstract

This study investigates the influence of social media capability, promotional strategies, and product characteristics on customer interest and product-market fit. In today’s digital era, businesses face increasing pressure to utilize social media and effective marketing strategies while maintaining high product standards to meet customer expectations. A quantitative approach was employed using a structured questionnaire distributed to 200 respondents, with the data analyzed through SPSS version 25. Reliability and validity tests were conducted to ensure the robustness of the instrument. Multiple linear regression analysis was used to examine the relationship between the independent variables (social media capability, promotional strategies, and product characteristics) and the dependent variables (customer interest and product-market fit). The results revealed that all three independent variables had a significant and positive impact on customer interest and product-market fit. These findings suggest that businesses can enhance their market performance by strategically improving their digital presence, designing effective promotional campaigns, and offering products that align with customer preferences. The study provides valuable implications for marketers and product managers in developing integrated marketing and product strategies in highly competitive markets. Keywords: Social Media Capability, Promotional Strategies, Product Characteristics, Customer Interest, Product-Market Fit
Co-Authors Badie Uddin Damiyana, Damdam El Ikhsan, Nur Gunariah, Frilla Hanarti, Inna KURNIA KURNIA, KURNIA Pramayanti, Dian Ikha Purnomo, Yudiyanto Joko Rahmadhani, May Vitha Sopiah, Sopiah Tina Kartini Titik Haryanti Zulfikr, Ali