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All Journal E-Journal Widya Ekonomika Jurnal Ilmiah Widya JURNAL LENTERA BISNIS Jurnal Manajemen Retail Indonesia (JMARI) Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Pengabdian Masyarakat Sains dan Teknologi Cakrawala: Jurnal Pengabdian Masyarakat Global Journal of Language Education Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat DIVERSITY: Journal of Multi Science Linearity
Rahmi Rosita
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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ANALISIS FAKTOR KUALITAS PELAYANAN DAN KEPUASAN MAHASISWA TERHADAP MINAT UNTUK MEREFERENSIKAN POLITEKNIK LP3I JAKARTA - KAMPUS BEKASI Rosita, Rahmi
E-Journal Widya Ekonomika Vol 1 No 1 (2017)
Publisher : L2Dikti Wilayah III

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Abstract

College education providers should improve service quality, so with a good quality of service they can give satisfaction to the customer in this case students. The purpose of this study is to: (1) describe the quality of service and the satisfaction of students of the Polytechnic Campus in East France, (2) analyze the magnitude of influence. service quality, satisfaction of Student interest refer France Polytechnic Campus in Bekasi (Campus The purpose of this study: 1) to describe the quality of service and satisfaction LP3I Polytechnic Campus Student Bekasi. 2). To analyzethe influence of service quality, student satisfaction referring to interest at the Polytechnic Campus Campus LP3I Bekasi, 3). To analyze which factors have a dominant influence on campus interest Politeknik LP3I Jakarta Campus Bekasi. The research method using multiple linear regrersi, kind research using quantitative and qualitative measurement scale with a Likert scale. Polytechnic student population is LP3I Bekasi Jakarta Campus with a sample of 100 questionnaires that can be analyzed further. Analysis methods such as statistic analysis assisted management with SPSS. From the research, the numbers obtained correlation (R) between quality of service (X1), customers at is faction (X2), there ference interest (Y) is equal to 0836. that is, the relationship between the two variables is very strong. The positive correlation indicates the relationship between service quality, student satisfaction with the direction of there ference interest. To determine the influence of service quality, customer satisfaction, then visits his R Square. Figures R Square is also called the coefficient of determination.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH BNI, BRI, BANK MANDIRI DAN BCA DI BEKASI Rosita, Rahmi
E-Journal Widya Ekonomika Vol 1 No 1 (2017)
Publisher : L2Dikti Wilayah III

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Abstract

Lembaga perbankan merupakan instrumen penting bagi pemerintah dalam mengendalikan kebijakan keuangan dan moneter dalam menstabilkan serta meningkatkan pertumbuhan ekonomi. Sebagai perusahaan jasa, bank dituntut semakin profesional, dapat dipercaya dan unggul dalam pelayanan serta dapat mengimbangi perubahan keinginan nasabah secara efektif. Tujuan penelitian ini untuk mengetahui: (1) pengaruh kualitas pelayanan terhadap kepuasan nasabah Bank BNI,BRI,Bank Mandiri dan BCA di Bekasi, (2) faktor yang paling dominan dari variabel-variabel kualitas pelayanan. Penelitian ini menggunakan metode survei. Teknik pengolahan dan analisis data dengan regresi linier berganda dan analisis uji hipotesis dengan bantuan program statistik SPSS. Hasil penelitian menunjukkan bahwa: (1) Faktor kualitas pelayanan berpengaruh signifikan terhadap kepuasan nasabah Bank BNI,BRI,Bank Mandiri dan BCA di Bekasi. (2) Lima faktor variabel kualitas pelayanan yaitu Tangibles (bukti fisik), Reliability (kehandalan), Responsiveness (cepat tanggap), Assurance (jaminan), dan Emphaty (empati) secara bersama-sama dan secara parsial berpengaruh signifikan terhadap variabel kepuasan nasabah, dengan faktor yang paling dominan adalah variabel Assurance (jaminan).
PENGARUH LOKASI, KELENGKAPAN PRODUK, KUALITAS PRODUK, PELAYANAN, HARGA, DAN KENYAMANAN BERBELANJA TERHADAP MINAT BELI ULANG KONSUMEN PADA LOTTE MART BEKASI JUNCTION Rosita, Rahmi
E-Journal Widya Ekonomika Vol 1 No 2 (2018)
Publisher : L2Dikti Wilayah III

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Abstract

Indonesia with a population of about 240 million more a potential market for modern retail business. Consumers have many alternatives in choosing where to shop. Therefore the modern market (retail) must consider a variety of factors that will influence the consumer's perception of consumer behavior in choosing the best shopping by consumers.The purpose of this experiment is (1). To test the effect of the location, range of products, product quality, service, price, convenience shopping. (2). This study also aims to determine the contribution of these factors is most dominant in influencing consumer buying interest re. The study involved 100 respondents taken by purposive sampling with questionnaires instrument. Measurements with Likert scale. The analysis technique processed using SPSS. This research is a quantitative and qualitative research, using multiple linear regression. The results showed that: (1). There is a significant relationship between the variables of location, range of products, product quality, service and shopping convenience to the buying interest re-consumers, except for the variable service negatively affect the buying interest re-consumers. (2) It was found that the price variable has the most dominant influence on all six variables decider against the consumer purchase interest.
PERSEPSI TINGKAT KEPUASAN KELUARGA DI RT 03 RW 07 KELURAHAN MAKASAR - JAKARTA TIMUR TERHADAP PROGRAM KONVERSI MINYAK TANAH KE LIQUEFIED PETROLEUM GAS (LPG) Rosita, Rahmi; Basuki, Rahmat
Jurnal Ilmiah Widya Vol 1 No 2 (2013)
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah III Jakarta

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Abstract

The National program of converting Kerosene to Liquefied Petroleum Gas (LPG) aims to ensure the provision and procurement of fuel in the country and to reduce fuel subsidies in order to ease the financial burden of the Indonesian country. The purpose of this study is: (1) to analyze the characteristic of the family of the conversion program from kerosene to LPG (2) to determine their interests, satisfaction and perception towards the conversion program. The survey was conducted at RT 03/ RW 07 Kelurahan Makasar, Jakarta Timur. The research used descriptive statistical and library research methods. The sample of 30 respondents taken from 43 families as the population which chosen by probability sampling random. The data analyzed used Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI). The results obtained are: (1) the families characteristic consists of: (a) dominated by families of ' 3d 4 member (b) aged of husbands/wives of 30 years old., (c) education; hubands/wives: senior high school, (d) occupation; husbands as businessman, wives as housewives, (e) point of sales: small grocery store than agent. (2) The matters of public concern in the use of LPG, including the price factor, resistance factor tube (security) and the availability of LPG 3 kg. (3) The majority of the families are satisfied with the program (3) the perceptions: (a) 85, 21% stated that the use of LPG is more beneficial, and economical cleaner and faster in cooking than using kerosene. (b) There is no force and they accepted the LPG as the kerosene substitute.
FAKTOR YANG MEMPENGARUHI PERILAKU GENERASI MILENIAL TERHADAP KEPUTUSAN MENGGUNAKAN APLIKASI GRABFOOD Rosita, Rahmi
JURNAL LENTERA BISNIS Vol 9, No 1 (2020): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v9i1.348

Abstract

The industrial revolution is marked by the use of new technologies in various fields. Along with the revolution and evolution in the industrial world throughout the world, marketing also experienced changes as a result of the adaptation and development of the industry. The purpose of this research is to find out how the behavior of millennial generation in using the Grabfood application. An approach method to study the research object by trying to explain the relationship between the research variables using descriptive analysis and multiple linear regression analysis test instruments. The results showed that the factors of consumptive behavior were the most influential and dominant factors in millennial generation in using the Grabfood application.Keyword: Millennial Generation, Application, Grabfood
PENGARUH PANDEMI COVID-19 TERHADAP UMKM DI INDONESIA Rosita, Rahmi
JURNAL LENTERA BISNIS Vol 9, No 2 (2020): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v9i2.380

Abstract

Penelitian ini bertujuan untuk dan menganalisis sejauh mana pengaruh pandemi covid-19 terhadap UMKM yang ada di Indonesia. Metode penelitian yang digunakan adalah metode deskriptif kualitatif, dengan menggunakan sumber data sekunder dari hasil penelitian, referensi dan berita online yang terkait langsung dengan penelitian ini. Sejak merebaknya virus corona atau yang dikenal dengan pandemi covid-19 terjadilah penurunan omzet pelaku UMKM yang sangat signifikan.Terdapat beberapa lapangan usaha UMKM yang terkena dampak yang paling besar yaitu penyedia akomodasi, pariwisata, dan makan minum, perdagangan besar dan eceran, serta reparasi sepeda motor dan transportasi dan perdagangan. Berdasarkan data yang diolah P2E LIPI, dampak penurunan pariwisata terhadap UMKM yang bergerak dalam usaha makanan dan minuman mikro mencapai 27%. Sedangkan dampak terhadap usaha kecil makanan dan minuman sebesar 1,77%, dan usaha menengah di angka 0,07%. Pengaruh virus COVID-19 terhadap unit kerajinan dari kayu dan rotan, usaha mikro berada di angka 17,03%. Untuk usaha kecil di sektor kerajinan kayu dan rotan 1,77% dan usaha menengah 0,01%. Sementara itu, konsumsi rumah tangga juga akan terkoreksi antara 0,5% hingga 0,8%. Perkembangan digital dalam globalisasi sangat berpengaruh pada roda ekonomi termasuk pasar ritel. Hasil penellitian menunjukkan bahwa UMKM adalah jenis usaha perekonomian yang paling banyak terdampak dari pandemic covid-19 meliputi indusri automotif, industri baja, peralatan listrik, industri tekstil, kerajinan dan alat berat, pariwisata. Sedangkan industri yang mampu bertahan di masa pandemic covid-19 adalah 1. UMKM yang mampu mengadaptasikan bisnisnya dengan produk-produk inovasi2. Industri ritel yang mampu bertahan , hal ini dikarenakan sebagian memanfaatkan penjualan melalui marketing digital 3. Industri lain yang mampu bertahan dimasa pandemi covid 19 adalah industri yang terkait dengan pemenuhan kebutuhan dasar, antara lain listik, air bersih, pertanian, peternakan, perkebunan, perikanan, otomotif dan perbankan.  Industri yang mengalami perkembangan selama masa pandemic covid-19 adalah pangan, farmasi, teknologi Informasi dan komunikasi.Kata kunci :  Pandemi, COVID-19, UMKM
EFEKTIVITAS CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA JAJANAN KAKI LIMA DI DAERAH TANGERANG MELALUI PESAN ANTAR ONLINE (GO FOOD, GRAB FOOD, SHOPEE FOOD, DAN TRAVELOKA EATS) Utami, Rahayu Tri; Putri, Alfina Apriliana Eka; Rosita, Rahmi
Jurnal Manajemen Retail Indonesia (JMARI) Vol. 5 No. 2 (2024): Jurnal Manajemen Retail Indonesia
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/jmari.v5i2.3459

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh citra merek serta kualitas produk terhadap keputusan pembelian konsumen jajanan kakilima di daerah Tangerang melalui pesan antar online. Metode penelitian yang dipergunakan dalam penelitian ini adalah metode kuantitatif. Populasi pada penelitian ini ialah pengguna aplikasi layanan pesan antar online dan sampel yang didapat sebesar 102 respoden. Metode analisis data yang digunakan ialah analisis regresi linear berganda menggunakan software SPSS statistic 26 for windows sebagai alat bantu. Hasil penelitian didapatkan bahwa Citra Merek pada produk jajanan kaki lima di Tangerang berpengaruh secara signifikan, Hal ini dapat diketahui berdasarkan nilai T pada uji T (parsial) diperoleh dengan nilai signifikansi sebesar 0.000, sedangkan hasil penelitian terhadap variabel Keputusan Pembelian membuktikan hasil bahwa secara parsial Kualitas Produk berpengaruh positif namun tidak berpengaruh secara signifikan terhadap keputusan pembelian jajanan kakilima di daerah Tangerang menggunakan aplikasi pesan antar online, hal ini dapat diketahui dengan melihat nilai signifikansi sebesar 0.89. Berdasarkan hasil analisis uji F (simultan) bahwa bahwa Citra Merek (X1) dan Kualitas Produk (X2) secara simultan berpengaruh signifikan terhadap Keputusan Pembelian jajanan kaki lima melalui aplikasi pesan antar online. Hasil tersebut dibuktikan dengan hasil signifikansi sebesar 0.000 < 0.05.
PENGARUH CITRA MERK, MOTIVASI DAN KEPUTUSAN PEMBELIAN TERHADAP KEPUASAN KONSUMEN GENERASI MILENIAL PADA MARKETPLACE (studi kasus generasi milenial dalam berbelanja online di market place: Tokopedia, Shopee, Bukalapak, Lazada) Karomah, Nurul Giswi; Ria Estiana; Rahmi Rosita; Ari Susanti
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 2 (2022): JULI : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v2i2.263

Abstract

This research was conducted to find out how the influence of brand image, motivation, and purchasing decisions on Millennial Generation Consumer Satisfaction on E-commerce buyers at Shopee and Lazada. The population in this study were all Shopee, LAZADA, Bukalapak, and Tokopedia e-commerce buyers and the number of samples used was 140 people. The analytical tool used is path analysis. The method used is a quantitative method. The sampling technique used is incidental. Data analysis used validity test, reliability test, classical assumption test, regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. Based on the results of calculations using Part Analysis, Brand Image has a positive and significant effect on Purchase Decisions in the marketplace. This is obtained from a significance value of 0.000 <0.05. Purchase motivation has a positive and significant effect on purchasing decisions in the marketplace. This is obtained from a significance value of 0.001 <0.05, which means that there is an influence of Purchase Motivation on Purchase Decisions in the marketplace. The direct effect given by the brand image on consumer satisfaction is 0.012. The direct effect given by the purchase motivation on consumer satisfaction is 0.599.
Pentingnya Transformasi Digital UMKM dalam Pengembangan Ekonomi Indonesia Enny Diah Astuti; Rahmi Rosita
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 4 (2024): Desember: SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i4.1499

Abstract

UMKM are small and medium enterprises in Indonesia. Digital transformation is very important for the success of UMKM in Indonesia. With technological advancements, businesses must adapt and adopt digital solutions to remain competitive in the global market. The integration of digital solutions into operational systems allows businesses to manage processes, expand their customer base, and enhance efficiency. This not only benefits individual businesses but also contributes to the sustainable economic growth of the country. The objective of the research on the digital transformation of UMKM will contribute to job creation, innovation, and overall economic growth. This comprehensive research approach will not only explain the current status of digitalization among UMKM in Indonesia but also provide valuable recommendations for policymakers, business owners, and other stakeholders on how to support and promote further digital transformation in this sector. By understanding the impact of digital skills training programs and identifying potential challenges, strategies can be developed to address these issues and ensure the sustainable growth of UMKM in the digital era. Ultimately, this research has the potential to drive innovation, enhance competitiveness, and ultimately contribute to the overall economic development of Indonesia.
MENINGKATKAN PERCAYA DIRI BERBICARA BAHASA INGGRIS DI CAHAYA ANAK NEGERI BEKASI Enny Diah Astuti; Retno Setya Budiasningrum; Rahmi Rosita; Dyan Yuliana; Jajang Setiawan; Ali Satri Efendi
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 1 No. 3 (2022): September : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (560.915 KB) | DOI: 10.58169/jpmsaintek.v1i3.16

Abstract

Self-confidence is a very important aspect for a person to develop his potential. The higher the confidence to speak in English, the smoother it will be to get the expected results. If you liken it, self-confidence is a key to open the door of doubt that has been a hindrance when you are trying to find a way out. The training method carried out is adjusted to the goal to be achieved, namely to increase self-confidence in speaking English. According to the needs of children, the material that needs to be developed at the Bekasi State Children's Light Community Service place was chosen, the theme "Self-Introduction and PostCard Writing in English" was chosen. Speech practice is usually one of the stages that is considered the most strenuous. It needs to be trained continuously to increase self-confidence in children when speaking English.
Co-Authors Ali Satri Efendi Ali Satri Efendi Ari Susanti Budiasningrum, Retno Setya Dyan Yuliana Enny Diah Astuti Evy Purwitasari, Maria Jajang Setiawan Karomah, Nurul Giswi Putri, Alfina Apriliana Eka Rahmat Basuki RETNO SETYA BUDIASNINGRUM Ria Estiana Risma Cahyani Utami, Rahayu Tri