BJHTCR
Vol. 3 No. 1 (2025): Bali Journal of Hospitality, Tourism and Culture Research

Meaningful Tourism in Africa

Adamu, Amir Mamah (Unknown)
Ako-Ebot, Eyong Ayuk (Unknown)
Julius, Richard (Unknown)
Kasese, Frederick (Unknown)
Murugi, Brigit (Unknown)
Mussa, Aisha Hussein (Unknown)
Njehia , Angela (Unknown)
Omar , Biubwa (Unknown)
Rushwaya, Ropafadzaishe (Unknown)
Arlt, Wolfgang Georg (Unknown)



Article Info

Publish Date
01 Dec 2025

Abstract

This article examines the application of the Meaningful Tourism paradigm in Africa, a continent experiencing the world's fastest tourism growth yet capturing only 5% of global arrivals. Through a qualitative, multi-case study analysis of Cameroon, Kenya, South Africa, Tanzania, Zimbabwe, and Zanzibar, it investigates how this framework addresses critical challenges including economic leakage, environmental pressure, and uneven community benefits. The findings demonstrate that Meaningful Tourism provides a practical toolkit for fostering inclusive growth, enhancing destination resilience, and ensuring measurable value for all six core stakeholders: visitors, host communities, employees, businesses, government, and the environment. The study concludes that adopting this stakeholder-centric approach is essential for transforming Africa's tourism from quantitative expansion into a force for sustainable development and long-term competitiveness. The research offers practical pathways for policymakers and contributes to academic discourse on sustainable tourism in emerging economies.

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Journal Info

Abbrev

balijournalhtcr

Publisher

Subject

Arts Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media

Description

Hotel Studies:  This topic includes an exploration of hotel operations, guest services, and industry trends. Hotel Management:  This topic includes strategic oversight of hotel functions, including staff management and financial performance. Restaurant Studies:  This topic includes examination of ...