Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah
Vol. 1 No. 6 (2025): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Bulan Desember 2025)

ANALISIS STRATEGI PEMASARAN GOJEK DALAM MENARIK KONSUMEN DI ERA DIGITAL

Kalisya Khairani Pohan (Unknown)
Margareth Yediza Olivia Hutasoit (Unknown)
Tiara Putri (Unknown)

Article Info

Publish Date
12 Dec 2025

Abstract

This study discusses the marketing strategies used by Gojek to attract consumers in today's digital era. The purpose of this study is to determine how Gojek's marketing strategies are able to compete amid modern technology. The method used in this study is a literature review, collecting various sources such as journals, articles, and Gojek's digital marketing strategies. In today's digital era, Gojek has been shown to utilize social media, digital promotions, and service innovations to increase user appeal and trust. In addition, collaboration strategies with various service companies have also been an important factor in increasing public interest.

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Journal Info
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah
Website

Abbrev

ar-rasyid

Publisher

PT Saha Kreasi Indonesia

Subject

Religion Humanities Economics, Econometrics & Finance Education Social Sciences

Description

Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah adalah jurnal peer-review yang bertujuan untuk memfasilitasi pertukaran pengetahuan dan ide-ide inovatif di antara para peneliti, akademisi, dan praktisi dari berbagai disiplin ilmu. Kami menerima kontribusi ilmiah dalam bentuk artikel penelitian, ...