Jurnal Ilmu Sosial dan Humaniora
Vol. 2 No. 1 (2026): JANUARI-MARET

Pengalaman Konsumen Dalam Menggunakan Media Sosial Tiktok

Faza Syiham Mu’afa (Unknown)
Triana Rusliana (Unknown)
Helin Garlinia Yudawisastra (Unknown)

Article Info

Publish Date
02 Jan 2026

Abstract

The internet has become increasingly advanced, with the emergence of various social media platforms, including TikTok. By 2025, TikTok had over 1.9 billion global users, with Indonesia being the largest user country (approximately 194.37 million as of July 2025). This has attracted the attention of researchers studying consumer experiences using TikTok. This study aims to analyze and understand consumer experiences using TikTok. This study uses qualitative methods with a content analysis approach and case studies to understand consumer experiences using TikTok. Data were obtained from observations of TikTok video content, user comments, and consumer experiences using TikTok.

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Journal Info
Jurnal Ilmu Sosial dan Humaniora
Website

Abbrev

jisoh

Publisher

Indo Publishing

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Description

Merupakan Jurnal Ilmiah Nasional yang diterbitkan oleh Indo Publishing menerbitkan artikel hasil penelitian dan gagasan ilmiah dari Dosen, Peneliti, Praktisi dan Mahasiswa dengan fokus dan ruang lingkup terdiri dari; ILMU SOSIAL (Sosiologi, Antropologi, Ilmu ekonomi, Sejarah, Ilmu politik, Ilmu ...