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All Journal Jurnal Media Akademik (JMA) IMPACTS: International Journal of Empowerment and Community Services Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) IECON: International Economics and Business Conference Ekopedia: Jurnal Ilmiah Ekonomi Jurnal Ilmu Sosial dan Humaniora Indonesia Economic Journal
Helin Garlinia Yudawisastra
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Does Student’s Education Background Affect Technopreneurship Intention? Insights from College Students in Bandung Siti Mardiana; Helin Garlinia Yudawisastra; Indra Sasangka
IECON: International Economics and Business Conference Vol. 3 No. 1 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/qp87jn63

Abstract

The study aims at investigating factors affecting college students for entering technopreneurship, and whether their intentions are affected by their education backgrounds. The variables being used in the study are Social Support, Academic Support, Attitude toward Technopreneurship, Technopreneurship Intention, and Education background as moderating variable between Attitude toward Technopreneurship and Technopreneurship Intention. The research method is a quantitative study using PLS-SEM analysis. There are 333 respondents data were collected from students of various universities in Bandung and are valid for being used in the study. The result shows that Social Support and Academic Support are significantly affecting students’ Attitude toward becoming technopreneurs, while the attitude toward technopreneurship significantly affects Technopreneurship Intention. However, the effect of Social Support on Attitude is stronger than Academic Support. The Social Support is the degree of family influence on the students (such as having family background which have strong entrepreneurship values and practices). It is surprising that Academic Support, the degree of influence of the academic institutions toward technopreneurship mindset of the students, have a rather weak effect on the students. This finding is quite a reflection of the technopreneurship education so far in the higher education. Another interesting finding is that the education backgrounds (major) of the students do not significantly moderate the relationship between Attitude toward Technopreneurship and Technopreneurship Intention. That means the intention to become technopreneur is not dominated by students who have an IT-based education. This result is contrary to the assumption that students with IT background are more likely to develop ventures for IT startup company. That is in line with our expectation that a technopreneur can emerge from any major background.
PENGARUH KEPERCAYAAN MEREK DAN KUALITAS PRODUK TERHADAP MINAT BELI MAKE UP MOP (MOTHER OF PEARL Desy Rizki Trihapsari; Siti Jenab Rokayah; Helin Garlinia Yudawisastra
Jurnal Media Akademik (JMA) Vol. 4 No. 1 (2026): JURNAL MEDIA AKADEMIK Edisi Januari
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/8fyx4682

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepercayaan merek dan kualitas produk terhadap minat beli konsumen pada produk Make Up MOP (Mother of Pearl). Kepercayaan merek dimaknai sebagai keyakinan konsumen terhadap kemampuan merek dalam memberikan manfaat, keamanan, serta konsistensi kualitas sesuai dengan janji yang disampaikan. Kualitas produk diartikan sebagai kemampuan produk kosmetik dalam memenuhi kebutuhan dan harapan konsumen, meliputi kemudahan penggunaan, daya tahan, keamanan bahan, hasil riasan, serta desain kemasan. Minat beli merupakan kecenderungan psikologis konsumen yang mendorong keinginan untuk membeli produk melalui tahapan perhatian, ketertarikan, keinginan, hingga keputusan pembelian. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan subjek penelitian berupa konsumen atau pengguna Make Up MOP yang dipilih melalui teknik purposive sampling. Pengumpulan data dilakukan melalui wawancara semi-terstruktur, observasi, dan studi dokumentasi. Analisis data menggunakan model interaktif Miles dan Huberman yang mencakup reduksi data, penyajian data, serta penarikan kesimpulan, serta didukung teknik triangulasi untuk menjamin keabsahan data. Hasil penelitian menunjukkan bahwa kepercayaan merek dan kualitas produk berperan penting dan saling melengkapi dalam membentuk minat beli konsumen. Kepercayaan merek menciptakan rasa aman dan keyakinan, sedangkan kualitas produk memperkuat kepuasan dan persepsi manfaat. Semakin tinggi kepercayaan dan kualitas yang dirasakan, semakin besar minat beli terhadap Make Up MOP pada pasar kosmetik modern Indonesia.
PENGARUH INFLUENCER MARKETING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA BRAND HIJAB LOZY DI KALANGAN MAHASISWA UNIVERSITAS MUHAMMADIYAH BANDUNG Audra Azzahra; Michelle Dwi Artha Sewidjaja; Salsabilla Putri Dwi Agustine; Helin Garlinia Yudawisastra
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 3 No. 3 (2026): Januari
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v3i3.6748

Abstract

Perkembangan media sosial menyebabkan strategi pemasaran berubah, terutama dalam hal influencer mmarketing. Produsen hijab lokal seperti Hijab Lozy menggunakan influencer untuk mendapatkan pelanggan, terutama generasi muda. Kualitas produk lebih dari promosi. Tujuan penelitian ini adalah untuk mempelajari bagaimana pengaruh influencer pemasaran dan kualitas produk terhadap keputusan konsumen untuk membeli produk dari merek Hijab Lozy. Penelitian ini bersifat kuantitatif, dan data dikumpulkan melalui kuesioner skala Likert kepada 31 responden. Data dianalisis secara deskriptif. Hasil penelitian menunjukkan bahwa pengaruh marketing dan kualitas produk memiliki nilai rata-rata yang tinggi, dan keduanya berkontribusi pada pilihan konsumen untuk membeli barang. Hasil ini menunjukkan bahwa strategi promosi melalui influencer dan produk berkualitas tinggi dapat mendorong pelanggan untuk membeli.
Pengalaman Konsumen Dalam Menggunakan Media Sosial Tiktok Faza Syiham Mu’afa; Triana Rusliana; Helin Garlinia Yudawisastra
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/g0ezqt44

Abstract

The internet has become increasingly advanced, with the emergence of various social media platforms, including TikTok. By 2025, TikTok had over 1.9 billion global users, with Indonesia being the largest user country (approximately 194.37 million as of July 2025). This has attracted the attention of researchers studying consumer experiences using TikTok. This study aims to analyze and understand consumer experiences using TikTok. This study uses qualitative methods with a content analysis approach and case studies to understand consumer experiences using TikTok. Data were obtained from observations of TikTok video content, user comments, and consumer experiences using TikTok.
Analisis FOMO (Fear of Missing Out) Trend Tiktok Produk Skintint Merek Wardah Adhitya Muhdan Hadiyan Kamil; Idan Rasmana; Resti Fauziyah; Helin Garlinia Yudawisastra
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/mm4jwv15

Abstract

Penelitian ini menganalisis pengaruh fenomena Fear of Missing Out (FOMO) melalui tren TikTok produk Skintint Wardah pada Gen Z di Indonesia, dengan fokus pada strategi konten urgensi dan eksklusivitas via @wardahofficial. Menggunakan pendekatan kualitatif deskriptif, data primer dari observasi #SkintintWardah (1.966 video per 23 Desember 2025), wawancara 15 responden, dan analisis UGC diolah melalui reduksi tema, penyajian tabel, serta triangulasi verifikasi sesuai Sugiyono (2018) dan Creswell (2018). Hasil menunjukkan FOMO dipicu before-after visual (60%), flash sale live (75%), dan social proof KOL (70%), mendorong 70% responden ke impulsive buying Skintint unggul atas kompetitor dengan peningkatan purchase intention 45% via algoritma FYP, selaras definisi Przybylski et al. (2013). Implikasi: Wardah optimalkan kolaborasi influencer halal, challenge viral, dan narasi "FOMO alert" untuk dominasi pasar kecantikan lokal TikTok Shop.
Socialization of Mobile Phone Utilization for Simple Bookkeeping Practices for Micro and Small Businesses in Responding to Government Programs Sugiartiningsih, Sugiartiningsih; Suparjiman; Ahmad Diponegoro; Yuti Yuniarti; Arief Yunan; Iis Dewi Fitriani; Helin Garlinia Yudawisastra; Risma Fauziah
IMPACTS: International Journal of Empowerment and Community Services Vol. 3 No. 2 (2025)
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v3i2.19883

Abstract

ABSTRACT The inability of Micro, Small and Medium Enterprises (MSMEs) to prepare financial reports is caused by low knowledge and mixing of personal and business finances. Therefore, it is necessary to introduce simple bookkeeping practices through the SIAPIK program in collaboration between Muhammadiyah University of Bandung and Bank Indonesia West Java. Objective: The objective of this Community Service (PkM) is to improve the ability of simple bookkeeping for MSMEs through the SIAPIK program, so that they can prepare accurate and effective financial reports. Method: The method used in this PkM is a qualitative approach with lectures and training on the use of mobile phones to apply SIAPIK to trade cases, especially the fashion business in Bandung. The training was carried out in four phases, namely: (1) installing SIAPIK on mobile phones, (2) inputting initial data, (3) transactions, and (4) displaying reports. Results: The results of the training showed that the activities went smoothly and MSME actors in Antapani District were satisfied with being able to practice the four phases directly guided by Bank Indonesia West Java officers and the assistants involved. The success of this PkM activity is proven by the highest score on the assessment questionnaire for the indicators of presenters, materials, and facilities and infrastructure that obtained good results. Thus, this PkM can improve simple bookkeeping skills for MSEs and help them in preparing accurate and effective financial reports. Keywords: financial report, SIAPIK, mobile phone, bookkeeping
Strategi Promosi, Diskon Dalam Peningkatan Penjualan Dengan Google Review Farel Habiburahman; Najwa Meidinar Eka Raysha; Tasya Fahmi Maharani; Helin Garlinia Yudawisastra
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3rxprr63

Abstract

Promotional strategies and discounts to increase sales through Google Reviews are crucial in modern marketing because they can influence consumer perceptions and purchasing decisions. This study aims to analyze the influence of promotional strategies and discounts on sales growth in the context of modern marketing. The method used was a literature review by reviewing journal articles, books, and relevant scientific sources. The results of the study indicate that promotions, particularly in the form of price discounts, can increase sales volume because consumers perceive a higher economic value compared to the normal price. The presence of Google Reviews also strengthens the effectiveness of promotions through consumer reviews, which play a role in building trust and purchasing interest. Promotions that are designed appropriately, consistently, and in accordance with market characteristics have proven effective in encouraging purchases and helping companies achieve sales targets. However, promotional effectiveness is highly dependent on the accuracy of budget allocation, consumer targets, and implementation intensity. Excessive promotions have the potential to reduce the perception of product value and shape consumer behavior that only makes purchases during promotional programs. Overall, the study findings confirm that promotional strategies and discounts supported by Google Reviews are strategic marketing instruments capable of increasing sales when managed in a planned and measurable manner for the sustainability of company performance.
Co-Authors Adhitya Muhdan Hadiyan Kamil Ahmad Diponegoro Arief Yunan Audra Azzahra Desy Rizki Trihapsari Farel Habiburahman Faza Syiham Mu’afa Idan Rasmana Iis Dewi Fitriani indra sasangka Michelle Dwi Artha Sewidjaja Najwa Meidinar Eka Raysha Resti Fauziyah Risma Fauziah Salsabilla Putri Dwi Agustine Siti Jenab Rokayah Siti Mardiana Sugiartiningsih, Sugiartiningsih Suparjiman Tasya Fahmi Maharani Triana Rusliana Yuti Yuniarti