Entrerprise Architecture dengan Togaf ADM untuk Optimalisasi Alur Kerja Digital Agency Skala Kecil

Nasrullah Gunawan (Universitas Islam Negeri Sumatera Utara)
Cindy Anggriani (Universitas Islam Negeri Sumatera Utara)
Dzakwan Abbas (Universitas Islam Negeri Sumatera Utara)
Muhammad Faruqi Adri (Universitas Islam Negeri Sumatera Utara)
Much Nur Syams Simaja (Universitas Islam Negeri Sumatera Utara)
Wilona Ramadhani K. (Universitas Islam Negeri Sumatera Utara)
Sherly Pitaloka (Universitas Islam Negeri Sumatera Utara)
Ika Yusnita Sari (Universitas Islam Negeri Sumatera Utara)

OKTAL : Jurnal Ilmu Komputer dan Sains
Vol 5 No 01 (2026): OKTAL : Jurnal Ilmu Komputer Dan Sains

Boutique Boutique digital agencies frequently encounter operational bottlenecks caused by disjointed workflows and reliance on manual data handling. Using Agency XYZ as a case study, this research identifies critical issues such as asset-caption mismatches and data security vulnerabilities arising from unmanaged 'Bring Your Own Device' (BYOD) practices. To address these challenges, this study applies the TOGAF Architecture Development Method (ADM) to design a comprehensive Enterprise Architecture tailored for small organizations. The resulting solution presents a blueprint for a centralized, web-based information system that seamlessly integrates with existing Google Workspace infrastructure and WhatsApp notifications. Key contributions of this design include an automated 'auto-switch' task delegation mechanism to prevent bottlenecks and a unified data model that establishes a Single Source of Truth (SSOT). The proposed architecture is projected to significantly reduce coordination latency, mitigate human error, and establish a secure, scalable operational framework for small creative teams.