EKONOMI KREATIF DALAM PEMANFAATAN BUAH HANJELIN SEBAGAI SOUVENIR LOKAL DI BAHO FARM

Anugerah Gita Pratami Harefa
Demetrius Wau
Fedius Ndruru
Fransiskus Gaurifa
Imelda Putri Halawa
Kristina Giawa
Kurbanus Finowaa
Linglen Bertha Dachi
Merri Anna Kristin Laia
Yurli Bohalima

Haga: Jurnal Pengabdian Kepada Masyarakat
Vol 4 No 2 (2025): Haga: Jurnal Pengabdian Kepada Masyarakat

This study examines the potential of the creative economy in utilizing Hanjelin fruit (Coix lachryma-jobi L.) as a local souvenir at Baho Farm, Nias. Baho Farm, as a nature-based tourism and outbound destination, has significant opportunities to develop derivative products from local resources in order to enhance economic value and tourist attraction. Hanjelin fruit, which grows abundantly in Nias, possesses unique characteristics but has not yet been optimally utilized as a creative economic product. The objectives of this study are to identify the potential of Hanjelin as a raw material for souvenir products, analyze relevant production and marketing processes, and evaluate the impact of developing Hanjelin-based souvenirs on the local economy and the sustainability of tourism at Baho Farm. The research employs a qualitative approach using a case study method, involving in-depth interviews with Baho Farm managers, local artisans, and visitors, as well as participatory observation. The findings of this study are expected to provide strategic recommendations for Baho Farm and related stakeholders in developing Hanjelin into competitive, innovative, and sustainable souvenir products, while simultaneously strengthening the local cultural identity of Nias through the creative economy.