Anterior Jurnal
Vol. 25 No. 1 (2026): Anterior Jurnal

Pengembangan Usaha Nusa Scent sebagai Inovasi Pengharum Mobil Herbal Aroma Nusantara melalui Pendekatan Analisis SWOT dan BMC: Business Development of Nusa Scent as an Innovative Herbal Nusantara-Aroma Car Freshener through the SWOT Analysis and BMC Approaches

Almaidah, Risma (Unknown)
Agustin, Tiara Septiani (Unknown)
Widiawati, Kristiana (Unknown)
Oktaviani, Oktaviani (Unknown)
Alfiyah, Zalfa Anindya Putri (Unknown)

Article Info

Publish Date
15 Jan 2026

Abstract

This study aims to analyze Nusa Scent's business development as an innovative herbal car fragrance made from natural ingredients such as lemongrass and cinnamon, emphasizing environmental sustainability. The research employs a descriptive qualitative approach, drawing on literature reviews, interviews, and direct observations of production, packaging, and marketing processes. The analysis employs SWOT and Business Model Canvas (BMC) to evaluate business development strategies. The results indicate that Nusa Scent has strong potential as an innovative, sustainable car aromatherapy product that supports the Sustainable Development Goals (SDG 3, 8, and 12).

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Journal Info
Anterior Jurnal
Website

Abbrev

anterior

Publisher

Universitas Muhammadiyah Palangkaraya

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Education Medicine & Pharmacology Social Sciences

Description

The publication of Anterior Jurnal certainly participates in disseminating the results of research and review of science and technology development conducted by lecturers and researchers especially from UM Palangkaraya and other universities. This edition contains 9 articles consisting of Education, ...