Strategi Pengembangan UMKM Berbasis Potensi Lokal Melalui Penerapan Digitalisasi Kewirausahaan

Nur Fahmi Ahmad (Program Studi Pendidikan Teknologi Informasi, Fakultas Teknologi Industri, Insititut Teknologi dan Bisnis Nobel Indonesia)
Muthi Syahidah (Program Studi Pendidikan Teknologi Informasi, Fakultas Teknologi Industri, Insititut Teknologi dan Bisnis Nobel Indonesia)
Andi Ummul Khair (Program Studi Manajemen, Fakultas Ekonomi dan Bisnis,Insititut Teknologi dan Bisnis Nobel Indonesia)
Mustamin Mustamin (Program Studi Manajemen, Fakultas Ekonomi dan Bisnis,Insititut Teknologi dan Bisnis Nobel Indonesia)
Widi Astutik (Program Studi Teknik Industri, Fakultas Teknologi Industri,Insititut Teknologi dan Bisnis Nobel Indonesia)
Achmad Zulkarnaen (Program Studi Manajemen, Fakultas Ekonomi dan Bisnis,Insititut Teknologi dan Bisnis Nobel Indonesia)

Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi
Vol 5, No 1: February 2026

The low use of digital technology by Micro, Small, and Medium Enterprises (MSMEs) based on local potential is still an obstacle in increasing competitiveness and business sustainability in the midst of digital economy transformation. This condition is also experienced by MSMEs in Cimpiga Village, Camba District, Maros Regency, most of which are still managed conventionally with limited market reach. This Community Service activity aims to increase digital literacy and entrepreneurial capacity of MSMEs through the implementation of entrepreneurial digitalization. A participatory approach is used to encourage active involvement of partners in the learning process and application of digital technology. The results of the activity showed an increase in the understanding, digital skills, and marketing capabilities of MSMEs, followed by a change in business patterns towards a more adaptive use of digital media. These findings show that entrepreneurship digitalization is effective as a strategy for empowering MSMEs based on local potential and contributes to increasing competitiveness and readiness of business actors in facing the dynamics of the digital economy in a sustainable manner.