Asian Journal of Management Analytics
Vol. 4 No. 4 (2025): October 2025

AI in Mentoring and Duplication for Network Marketing: A Systematic Literature Review using TPACK and ANT

Sitinjak, Manuntun (Unknown)
Irawan, gustinus Purna (Unknown)
Handoyo, Sarwo Edy (Unknown)



Article Info

Publish Date
31 Oct 2025

Abstract

Mentoring and duplication are key components of member development in multi-level marketing (MLM), yet traditional approaches often struggle with scalability, consistency, and personalization. This study systematically reviews the integration of Artificial Intelligence (AI) into MLM mentoring and duplication using the Technological Pedagogical Content Knowledge (TPACK) and Actor-Network Theory (ANT) frameworks. A Systematic Literature Review (SLR) was conducted following the PRISMA protocol, analyzing 60 peer-reviewed articles published between 2020 and 2025 from Scopus, ScienceDirect, and Google Scholar. Results indicate that AI enhances mentoring through personalized support, real-time feedback, and adaptive learning, while improving duplication via automated training, communication, and workflow replication. The synthesis reveals that combining TPACK and ANT provides a comprehensive lens to understand how digital tools interact with human actors and knowledge networks.

Copyrights © 2025






Journal Info

Abbrev

ajma

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

The Asian Journal of Management Analytics (AJMA) is a journal focused on the theory and application of data analytics and its applications in contemporary business, economics, and management disciplines. These disciplines include accounting, finance, management, marketing, economics ...