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All Journal Asian Journal of Management Analytics
Irawan, gustinus Purna
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Decision Sciences, Operations Research & Management

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AI in Mentoring and Duplication for Network Marketing: A Systematic Literature Review using TPACK and ANT Sitinjak, Manuntun; Irawan, gustinus Purna; Handoyo, Sarwo Edy
Asian Journal of Management Analytics Vol. 4 No. 4 (2025): October 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i4.15640

Abstract

Mentoring and duplication are key components of member development in multi-level marketing (MLM), yet traditional approaches often struggle with scalability, consistency, and personalization. This study systematically reviews the integration of Artificial Intelligence (AI) into MLM mentoring and duplication using the Technological Pedagogical Content Knowledge (TPACK) and Actor-Network Theory (ANT) frameworks. A Systematic Literature Review (SLR) was conducted following the PRISMA protocol, analyzing 60 peer-reviewed articles published between 2020 and 2025 from Scopus, ScienceDirect, and Google Scholar. Results indicate that AI enhances mentoring through personalized support, real-time feedback, and adaptive learning, while improving duplication via automated training, communication, and workflow replication. The synthesis reveals that combining TPACK and ANT provides a comprehensive lens to understand how digital tools interact with human actors and knowledge networks.
Co-Authors Sarwo Edy Handoyo, Sarwo Edy Sitinjak, Manuntun