NAAFI: JURNAL ILMIAH MAHASISWA
Vol. 2 No. 1 (2025): NAAFI: Jurnal Ilmiah Mahasiswa

Strategi Pengembangan Ide Dan Naskah Siaran Di Radio Sriwijaya Palembang Melalui Pendekatan Riset Program Televisi

Wijaya, Aldi (Unknown)
Azarkasyi, Badarudin (Unknown)

Article Info

Publish Date
29 Dec 2025

Abstract

This study aims to analyze the process of developing broadcast ideas and scripts at Radio Sriwijaya Palembang and the application of a television program research approach to improving the quality of broadcast production. The research method used a descriptive qualitative approach through interviews, observation, and documentation. The results show that the radio creative process is still intuitive and does not yet have systematic writing standards. The television program research approach has proven relevant for strengthening the structure of ideas, script flow, and the suitability of content to audience needs. This study recommends research strategies, creative collaboration, and continuous evaluation to improve broadcast quality.

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Journal Info
NAAFI: JURNAL ILMIAH MAHASISWA
Website

Abbrev

naafi

Publisher

Sekolah Tinggi Keguruan dan Ilmu Pendidikan Majenang

Subject

Religion Economics, Econometrics & Finance Education Library & Information Science Social Sciences

Description

NAAFI: JURNAL ILMIAH MAHASISWA diterbitkan STKIP Majenang. Karya yang diterbitkan merupakan suatu hasil penelitian orisinil atau tinjauan Pustaka yang ditulis oleh mahasiswa. Ruang lingkup karya yang diterbitkan mencakup Multidisiplin diantaranya yaitu: Ilmu Pendidikan, Ilmu Ekonomi, Ilmu Sosial, ...