<![CDATA[ABSTRACT Bakalan Village is rich in potential medicinal plants and vetiver (Vetiveria zizanioides), but its use by the elderly community of Karang Werda Hasanudin is still limited to traditional consumption with low economic added value. This program develops innovative Vetiver Spa products that meet pharmaceutical standards, using the "Authentic Communication" strategy to increase physical well-being and economic independence among the elderly. Using a PAR approach with a total of 30 participants across generations-elderly, pre-elderly, and youth-the stages of implementation include: (1) socialization and mapping of potential; (2) training in the formulation of spa products (foot bath) according to household GMP; (3) training in creative packaging (macramé and crochet); and (4) mentorship on cultural branding narrative. This program succeeded in creating innovative variants of hygienic spa products. Clinically, vetiver foot spa therapy reduces systolic blood pressure in the elderly by 7.7% from 147.44 to 136.11 mmHg and resulted in significant relaxation effects. Socially and economically, this authentic communication strategy succeeded in amplifying the local wisdom narrative of partners, as proven by the publication in Times Indonesia, which reached more than 153,000 readers, and hundreds of organic views on YouTube. Herbal health innovation combined with authentic communication is effective in enhancing elderly health status while opening up new markets with strong cultural branding. It is recommended that the "PELUKAN" model be replicated in other tourism villages, with support from local government policies for certification. Keywords: Authentic Communication, Bakalan Village, Creative Economy, Elderly Well-being, Indonesian Vetiver Spa.]]>
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