<![CDATA[This ethnographic study examines Muhammadiyah's grassroots cultural da'wah via PCM Kasihan, Bantul, Yogyakarta (2023–2024), revealing how this puritanical movement negotiates and transforms Javanese culture. Grounded in cultural da'wah, Dahlanism (selective-accommodative-transformative strategy of K.H. Ahmad Dahlan), and purification-accommodation dialectics (Geertz, Malinowski), it deploys participant observation, interviews, FGDs, and thematic analysis of da'wah interactions. Findings highlight Dahlanism's success: accommodating Javanese calendars/Krama in rituals; repurposing yasinan/tahlilan for Qur'anic education; maslahah-driven cultural partnership. Challenges include balancing purity with tradition and cadre hesitancy; recommendations advocate integrating the model into central training and inter-branch forums. Contributions: empirical micro-portrait of da'wah; theoretical sharpening of Dahlanism beyond puritan-traditional binaries for modern Islamic locality strategies.]]>
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