Jurnal Ilmu Manajemen Dan Pendidikan
Vol. 1 No. 4 (2025): Januari - Maret

Strategi Optimasi Proses dan Peningkatan Daya Saing Pada UMKM Burger Lubuk Begalung

Boby Sugara Lubis (Unknown)
Farhan Handica (Unknown)
Rizky Muslim (Unknown)
Vini Khumaira (Unknown)
Desi Permata Sari (Unknown)

Article Info

Publish Date
06 Feb 2025

Abstract

The fast-food industry is growing rapidly amid changing consumer consumption patterns. Products like burgers are popular due to their practicality and adaptability. However, MSMEs face competitive challenges, such as Bao Burger in Padang City. Key issues include conventional marketing strategies and limited employee training. This study aims to support Bao Burger through digital marketing strategies and employee development. Results indicate a 50% increase in social media followers, a 30% rise in sales volume, and a 12.5% improvement in customer satisfaction. Digital strategies effectively expand market reach and enhance customer experiences. Recommendations are provided for other MSMEs to adopt digital technologies to strengthen their competitiveness.

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Journal Info
Jurnal Ilmu Manajemen Dan Pendidikan
Website

Abbrev

jimp

Publisher

CV ITTC Indonesia

Subject

Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

Description

Jurnal Ilmu Manajemen Dan Pendidikan ( E-ISSN : 3062-7788) adalah jurnal yang diterbitkan oleh CV. ITTC-INDONESIA. Jurnal Ilmu Manajemen Pendidikan ini memuat hasil penelitian yang berkualitas di bidang Manajemen Pendidikan baik pendidikan formal, informal dan Non- formal. Semua publikasi di jurnal ...