Jurnal Pengabdian Kepada Masyarakat
Vol. 12 No. 2 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025

PEMANFAATAN YOGURTSALESPRO SEBAGAI UPAYA PENINGKATAN TATA KELOLA PENJULAAN UMKM BARK FRUITY

Damayanti, Retno (Unknown)
Nurhasan, Usman (Unknown)
Rahmanto, Anugrah Nur (Unknown)



Article Info

Publish Date
31 Dec 2025

Abstract

In the digital era, the transformation of information systems has become a crucial element in enhancing the competitiveness of micro, small, and medium enterprises (MSMEs). This community service initiative focuses on the digitalization of sales operations at Yogurt Bark Fruity, a student-run culinary business offering healthy yogurt-based products. Previously, sales activities were conducted manually via WhatsApp and Instagram, which posed risks of recording errors and limited market reach. The proposed solution involves the development and implementation of the yogurtSalesPro application, based on the PPEPP method. This system is designed to integrate the management of transactions, inventory, customer data, and sales reporting. Evaluation using the System Usability Scale (SUS) resulted in a score of 71.5, indicating a good level of usability. Additionally, assessment through the Technology Acceptance Model (TAM) revealed high scores across all indicators, with Perceived Usefulness and Perceived Ease of Use each achieving 100% positive responses. The application’s effectiveness is reflected in improved recording efficiency, a reduction in transaction errors from 15% to 2%, and an increase in both daily transactions and new customers. Beyond operational efficiency, the application also supports digital literacy and student entrepreneurship. Thus, yogurtSalesPro proves to be an effective solution in fostering innovation and sustainability for technology-based MSMEs.

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Journal Info

Abbrev

abdimas

Publisher

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

Description

Sasaran J-ABDIMAS - Jurnal Pengabdian Kepada Masyarakat merupakan jurnal pengabdian kepada masyarakat yang ditertbitkan dan dikelola oleh Unit Pelaksana Teknis (UPT) Penelitian dan Pengabdian Masyarakat (P2M) Politeknik Negeri Malang. J-ABDIMAS diharapakan mampu menjadi media publikasi seluruh ...