Menara Ilmu
Vol 20, No 2 (2026): Vol 20 No. 02 JANUARI 2026

Strategy For Developing The Tambasa Nagari Guguak Malalo Tourist Attraction In The Southern Batipuh District Of Tanah Datar Regency

Andriani, Rika (Unknown)
Yuhendra, Yuhendra (Unknown)



Article Info

Publish Date
26 Jan 2026

Abstract

AbstractThis study aims to identify appropriate development strategies for the Tambasa tourist attraction located in Nagari Guguak Malalo, South Batipuh District, Tanah Datar Regency. This tourist attraction has great potential in terms of natural beauty, a strategic location on the shores of Lake Singkarak, and a sharia-based tourism concept. However, several obstacles have been identified in its management, such as limited public facilities, untrained human resources, and minimal promotion. This study uses a qualitative descriptive approach with data collection techniques through interviews, observation, and documentation. Data analysis was conducted using the SWOT method to formulate effective development strategies. The results of the study indicate that strategies are needed to strengthen digital promotion, add facilities such as a prayer room, public toilets, and a playground, train HR, and enhance cooperation with the local community and other tourism stakeholders. With these strategies, the Tambasa tourist attraction is expected to develop sustainably and make a positive contribution to the local economy.  Keywords: Development strategy, Tambasa tourism, SWOT, sustainable tourism   

Copyrights © 2026






Journal Info

Abbrev

menarailmu

Publisher

Subject

Agriculture, Biological Sciences & Forestry Computer Science & IT Education

Description

MENARA ILMU, Merupakan Jurnal Penelitian dan Kajian Ilmiah yang Diterbitkan Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Muhammadiyah Sumatera Barat. Penyunting menerima kiriman naskah hasil kajian dan penelitian untuk bidang Eksakta, pendidikan/sosial dan Agama Islam untuk ...