ProBisnis : Jurnal Manajemen
Vol. 16 No. 06 (2025): December: Management Science

Building Purchase Intentions Through Source Credibility: The Mediating Role of Customer Attitude on TikTok Live Shopping in Padang City

Haikal, Muhamad (Unknown)
Utami, Wiry (Unknown)
Irda, Irda (Unknown)

Article Info

Publish Date
24 Dec 2025

Abstract

This study aimed to examine the influence of source credibility on purchase intention mediated by customer attitude on TikTok live shopping in Padang City. The sample in this study consisted of 111 respondents with purposive sampling using questionnaire. Data were analyzed using Smart PLS version 3.0 with the following results: source credibility has a positive and significant effect on purchase intention. Then, source credibility has a positive and significant effect on customer attitude. Intervening variable testing shows that customer attitude variables can influence the indirect effect between source credibility on purchase intention.

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Journal Info
ProBisnis : Jurnal Manajemen
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ProBisnis

Publisher

Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

ProBisnis: The Management Journal was previously published in print, then in 2020 it was changed to online. This journal has ISSN: 2086-7654( Print) and ISSN: 2808-7240(Online). The scope of this journal is Economics, Management, Marketing, Strategic Management, Entrepreneurship, Leadership ...