Enrichment : Journal of Management
Vol. 15 No. 6 (2026): Management Science And Field

The resilience strategies of tourism SMEs in Bengkulu's coastal ecotourism zone: Resilience Strategies of Tourism SMEs

Ahmad Hasibuan, Rahmat Putra (Unknown)
Khairani, Maulida (Unknown)
Ahmad Hasibuan, Nur Fadhilah (Unknown)



Article Info

Publish Date
07 Jan 2026

Abstract

Tourism SMEs in Bengkulu's coastal ecotourism areas frequently face environmental and economic disruptions that challenge their business sustainability. This study explores how these SMEs build and maintain organizational resilience amidst uncertainty. Using a qualitative approach, data were collected through in-depth interviews with selected SMEs from the culinary, souvenir, homestay, local fashion, and transportation sectors. Thematic analysis revealed that resilience among tourism SMEs is shaped through three interrelated dimensions: cognitive, behavioral, and contextual resilience. Cognitive resilience emerges from local awareness, anticipation, and collective understanding that enable SMEs to recognize and respond to environmental changes. Behavioral resilience is demonstrated in adaptive practices, flexibility, and innovation that transform limited resources into creative responses. Contextual resilience is rooted in social networks, partnerships, and informal cooperation that strengthen collective adaptive capacity despite limited institutional support. These findings highlight that resilience in coastal tourism SMEs is not a static trait but a cyclical process of learning, adaptation, and collaboration. This study contributes to the understanding of resilience in the tourism context of developing countries and offers insights for strengthening the sustainability of coastal based SMEs through locally embedded adaptive strategies.

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Journal Info

Abbrev

enrichment

Publisher

Subject

Economics, Econometrics & Finance

Description

The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers ...