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All Journal Enrichment : Journal of Management Indonesian Counseling and Psychology Jurnal Pengabdian Sosial
Khairani, Maulida
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Optimalisasi Penguatan Kualitas Layanan dalam Meningkatkan Loyalitas Konsumen di PT. Sasana Lintas Indo dengan metode PAR Khairani, Maulida; Indra, Yetti Afrida; Hasibuan, Rahmat Putra Ahmad
Jurnal Pengabdian Sosial Vol. 2 No. 8 (2025): Juni
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/arsw2b98

Abstract

Pengabdian ini bertujuan untuk meningkatkan kualitas layanan dan loyalitas konsumen di PT. Sasana Lintas Indo melalui pendekatan partisipatif berupa pelatihan dan pendampingan. Strategi yang digunakan mengintegrasikan prinsip pelayanan prima, nilai-nilai syariah, dan pemanfaatan pemasaran digital. Metode yang diterapkan adalah Participatory Action Research (PAR) yang mencakup perencanaan, pelatihan, implementasi, dan evaluasi. Kegiatan ini melibatkan karyawan dan manajemen dalam perancangan serta pelaksanaan strategi layanan digital. Hasilnya menunjukkan adanya peningkatan kepuasan pelanggan, kualitas layanan, serta interaksi digital, disertai penurunan keluhan. Evaluasi juga memberi penguatan materi pelatihan dan penguatan sistem umpan balik. Secara keseluruhan, kegiatan ini berhasil membangun fondasi peningkatan layanan dan loyalitas konsumen secara berkelanjutan dalam industri transportasi berbasis nilai syariah.
Implementation of Technical Problem Solving Group Guidance Services to Improve Students' Critical Thinking Skills Khairani, Maulida
INDONESIAN COUNSELING AND PSYCHOLOGY Vol. 5 No. 2 (2025): INDONESIAN COUNSELING AND PSYCHOLOGY (JUNE)
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/icp.v5i2.66081

Abstract

This study aims to improve students' critical thinking skills through Group Guidance services using Problem Solving Techniques. This study uses the type of research (PTBK) Action Research in Guidance Counseling. In this study, two cycles are used, consisting of several stages, namely: planning, implementation, observation, reflection, and evaluation. Each cycle will be evaluated. The subjects of this study were 10 students from class VIII-1 of SMP Negeri 5 Percut Sei Tuan. Data collection was conducted using questionnaires, observations, and documentation. Data analysis was performed by analyzing the questionnaire scores used during the Group Counseling service process. The results of this study indicate that after implementing the intervention in Cycle 1, there was a 40% increase in students' critical thinking skills. Following the provision of group counseling services in Cycle II, there was a significant increase of 90%. Therefore, it can be concluded that group counseling using the Problem Solving Technique can enhance the critical thinking skills of eighth-grade students at SMP Negeri 5 Percut Sei Tuan. The recommendations the author can provide for prospective guidance counselors and current guidance counselors are to use the Problem Solving Technique in implementing group counseling services. For schools, it is recommended to support counseling programs at schools that are related to improving students' critical thinking skills.
The resilience strategies of tourism SMEs in Bengkulu's coastal ecotourism zone: Resilience Strategies of Tourism SMEs Ahmad Hasibuan, Rahmat Putra; Khairani, Maulida; Ahmad Hasibuan, Nur Fadhilah
Enrichment : Journal of Management Vol. 15 No. 6 (2026): Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i6.2440

Abstract

Tourism SMEs in Bengkulu's coastal ecotourism areas frequently face environmental and economic disruptions that challenge their business sustainability. This study explores how these SMEs build and maintain organizational resilience amidst uncertainty. Using a qualitative approach, data were collected through in-depth interviews with selected SMEs from the culinary, souvenir, homestay, local fashion, and transportation sectors. Thematic analysis revealed that resilience among tourism SMEs is shaped through three interrelated dimensions: cognitive, behavioral, and contextual resilience. Cognitive resilience emerges from local awareness, anticipation, and collective understanding that enable SMEs to recognize and respond to environmental changes. Behavioral resilience is demonstrated in adaptive practices, flexibility, and innovation that transform limited resources into creative responses. Contextual resilience is rooted in social networks, partnerships, and informal cooperation that strengthen collective adaptive capacity despite limited institutional support. These findings highlight that resilience in coastal tourism SMEs is not a static trait but a cyclical process of learning, adaptation, and collaboration. This study contributes to the understanding of resilience in the tourism context of developing countries and offers insights for strengthening the sustainability of coastal based SMEs through locally embedded adaptive strategies.
Co-Authors Ahmad Hasibuan, Nur Fadhilah Indra, Yetti Afrida Rahmat Putra Ahmad Hasibuan