Mediator: Jurnal Komunikasi
Vol. 18 No. 2 (2025): Mediator: Jurnal Komunikasi (Sinta 2)

Performing Purity: Slut Shaming and Gendered Communication in Indonesian Cancel Culture

Sari, Fadila Rahma (Unknown)
Sujoko, Anang (Unknown)
Oktaviani, Fitri Hariana (Unknown)



Article Info

Publish Date
30 Dec 2025

Abstract

This study examines how slut-shaming operates within Indonesian cancel culture, focusing on the 2022 scandal involving actress Arawinda. Infidelity scandals were selected because they consistently attract massive online engagement in Indonesia and function as forms of collective entertainment that invite moral judgment. Cancel culture is often portrayed as a practice of accountability, but it reproduces gendered power relations by disproportionately targeting women. This study analysed how X discourse positioned women as the primary bearers of blame while minimising or erasing men’s responsibility. More than 2.000 tweets were collected using Selenium-based scraping, from which 633 tweets containing slut-shaming discourse were purposively sampled and analysed through a qualitative critical paradigm. Feminist Poststructuralist Discourse Analysis (FPDA) was applied to examine how sexualized language and moral judgments construct gendered subjectivities. The findings show that digital spaces do not serve as neutral arenas of accountability, but instead reinforce patriarchal norms and gender inequalities.

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Journal Info

Abbrev

mediator

Publisher

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

Mediator: Jurnal Komunikasi focuses on communication studies and media. Although centered on communication, the Mediator is open and welcomes the contribution of many disciplines and approaches that meet at crossroads with communication studies. The type of writing is in the form of scientific ...