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All Journal SANGKEP: Jurnal Kajian Sosial Keagamaan Jurnal Gema Ngabdi Mediator: Jurnal Komunikasi INJECT Interdisciplinary Journal of Communication
Fitri Hariana Oktaviani
Universitas Brawijaya
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Membangun Social Support Network melalui Penguatan Kapasitas Remaja Perempuan dalam Pencegahan Child Marriage di Perdesaan Yun Fitrahyati Laturrakhmi; Fitri Hariana Oktaviani; Azizun Kurnia Illahi
Jurnal Gema Ngabdi Vol. 5 No. 1 (2023): JURNAL GEMA NGABDI
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jgn.v5i1.318

Abstract

This community service is intended to develop IPPNU members’ capacity in order to strengthen their function as social support networks among girls in Kecamatan Tutur, Kabupaten Pasuruan Jatim since the incidence rate of child marriage in this area has become higher due to covid-19 pandemic. The organization’s ability to function as a social support network becomes critical for enhancing self-agency among girls in rural areas regarding their decision to marry. In order to develop this function, a range of treatments had been accomplished to improve participants’ knowledge, skills, and ability to apply critical thinking in both exploring the causes and designing preventive measures for child marriage. By involving 11 IPPNU members as participants, this community service employed workshops as the main method. The results have shown that participants’ knowledge about child marriage has been improved, particularly by the use of participatory communication techniques to explore some issues through the victims’ lens. This activity also resulted in the enhancement of participants’ knowledge and concern to utilize an online application for designing and creating digital content. Another interesting finding is the fact that participants had performed critical thinking through their reflection on what would they contribute to their environment individually.
STUDY OF AUDIENCE ACCEPTANCE OF MANDALIKA CIRCUIT EVENT PROMOTIONAL ADVERTISEMENTS INVOLVING VISUAL POLITICIANS IN LOMBOK Imam Khoirul Arifin; Bambang Dwi Prasetyo; Fitri Hariana Oktaviani
SANGKéP: Jurnal Kajian Sosial Keagamaan Vol. 7 No. 1 (2024): The Interplay of Religion, Culture, and Community Engagement in Promoting Socia
Publisher : Prodi Sosiologi Agama dan Asosiasi Sosiologi Agama Indonesia (ASAGI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/sangkep.v7i1.10230

Abstract

The phenomenon of visual branding in advertising is increasingly important because it affects the image and acceptance of politician officials, especially among millennials and Gen Z who are apathetic to politics. The use of local elements such as the Mandalika Circuit in advertisements by political officials is aimed at attracting young voters, but it is often less authentic and creates negative perceptions of politicians and promoted events. The research is important because of the gap between politicians' expectations of attracting young voters and the reality of their acceptance of ads that use certain branding elements. This study aims to determine the representation and acceptance of Millennials and gen Z people towards Mandalika circuit promotional advertisements involving visuals of officials or politicians. This research uses qualitative method with reception analysis theory owned by Stuart Hall. This study used focus group discussion (FGD) with 10 informants who saw advertisements and belonged to the Millennial and Z generations, using the purposive sampling method. Roland Barthes' semiotic analysis was used to determine the representation of advertisements, and compared with audience acceptance based on the results of focus group discussion (FGD) which was classified to obtain results using three hypothetical positions proposed by Stuart Hall. The conclusion of this study shows that the use of visuals of politicians' faces in promotional advertisements tends to be rejected by Millennials and Gen Z, who emphasize the separation between politics and sports. Millennials are generally skeptical of politicization in promotion, while Gen Z is more firmly opposed to politicization and demands integrity and ethics in political campaigns.
Youth-Participatory Visual Communication in Adolescent Substance Abuse Prevention: A Systematic Review Agung Dwi Wicaksnono; Desi Dwi Prianti; Fitri Hariana Oktaviani
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.6005

Abstract

Adolescent substance abuse remains a persistent global public health concern, shaped by developmental vulnerability, social influences, and increasing exposure to media-based messages, highlighting the need for effective and contextually relevant prevention strategies. Although visual communication has become a prominent component of prevention campaigns, evidence regarding its effectiveness and the role of youth participation, particularly through Youth Participatory Action Research (YPAR), has not been systematically consolidated. This systematic literature review examines how visual communication is implemented in adolescent substance abuse prevention, evaluates its effectiveness in influencing knowledge, attitudes, social norms, and behaviours, and explores the contribution of YPAR to campaign design and impact. Following PRISMA and Kitchenham guidelines, a comprehensive search was conducted across Scopus and Google Scholar using PICO-informed keywords. Peer-reviewed studies published between 2015 and 2025 in English or Bahasa Indonesia were screened using predefined inclusion and exclusion criteria. Methodological quality was assessed using the Mixed Methods Appraisal Tool (MMAT), and data were synthesized through thematic analysis supported by NVivo 14. A total of 36 studies were included. The findings indicate that static visuals, audio-visual content, and social media–based strategies dominate the literature and are consistently associated with improvements in knowledge, risk perception, attitudes, and social norms. Behavioural outcomes were less frequently examined. Participatory and YPAR-driven visual approaches, although limited in number, demonstrated strong potential in fostering youth agency, engagement, and empowerment. These findings underscore the importance of integrating participatory visual communication strategies to enhance the relevance and effectiveness of adolescent substance abuse prevention efforts.
Normalizing Online Gambling Through Multimodal Food and Beverage Advertising Imagery Vivit Novita Axviarani; Reza Safitri; Fitri Hariana Oktaviani
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6783

Abstract

Online gambling advertisements have become increasingly prevalent across Indonesian social media platforms, although gambling is legally prohibited in Indonesia. These advertisements employ covert advertising strategies by masquerading as online gambling through familiar food and beverage imagery. Multimodal elements are utilized as a persuasive strategy to shape and normalize gambling practices. This study critically examines how multimodal elements are constructed in covert advertisements format and how these constructions contribute to the normalization of online gambling practices within Indonesian digital culture. The study demonstrates how multimodal elements operate as persuasive strategies in covert online gambling advertisements. Drawing upon Multimodal Critical Discourse Analysis (MCDA), the study analyzes three advertisements collected from the Meta Ads Library in 2025 that masquerade as Mie Sedaap (instant noodles), Potabee (snacks), and Sprite (soft drinks). The findings reveal two dominant normalization discourses. First, gambling is normalized as a familiar and risk-free consumption practice through symbolic associations with familiar food and beverage imagery. This process reflects a form of symbolic domestication, in which gambling is gradually relocated from a stigmatized and illegal activity into an ordinary and culturally familiar consumption practice. Second, gambling is normalized as an enjoyable and rewarding activity through promotional language emphasizing guaranteed winning and high financial profits, ultimately fostering an instant success fantasy. These findings contribute to critical discussions on covert advertising and online gambling normalization in Indonesia.
Women's Leadership Communication in Project-Based Creative Organizations Firsty Aisyah Izzati; Bambang Dwi Prasetyo; Fitri Hariana Oktaviani
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.7106

Abstract

Research on women's leadership has predominantly focused on gender stereotypes, structural barriers, and leadership challenges, while limited attention has been given to how women leaders use communication to manage organizational relationships in project-based work environments. This study examines how women leaders practice communication in managing organizational relationships within Event Organizer and Wedding Organizer organizations operating in the creative sector in Samarinda, Indonesia. Using a qualitative approach informed by a critical paradigm, data were collected through semi-structured in-depth interviews with eleven women leaders and analyzed using Critical Thematic Analysis (CTA). The findings reveal four interconnected communication practices: building and maintaining relational connections, adapting communication across organizational relationships, managing emotional dynamics in project work, and maintaining coordination through flexible communication. These practices enable women leaders to develop trust, negotiate stakeholder expectations, sustain collaboration, and coordinate project activities across dynamic organizational environments. The study contributes to organizational communication scholarship by demonstrating that leadership communication functions not only as a mechanism for coordination but also as a relational process for sustaining organizational relationships across temporary and continuously changing stakeholder configurations. The findings further contribute to women's leadership scholarship by highlighting how gendered expectations are communicatively negotiated through everyday organizational interactions within project-based creative organizations.
Performing Purity: Slut Shaming and Gendered Communication in Indonesian Cancel Culture Fadila Rahma Sari; Anang Sujoko; Fitri Hariana Oktaviani
Mediator: Jurnal Komunikasi Vol. 18 No. 2 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i2.8124

Abstract

This study examines how slut-shaming operates within Indonesian cancel culture, focusing on the 2022 scandal involving actress Arawinda. Infidelity scandals were selected because they consistently attract massive online engagement in Indonesia and function as forms of collective entertainment that invite moral judgment. Cancel culture is often portrayed as a practice of accountability, but it reproduces gendered power relations by disproportionately targeting women. This study analysed how X discourse positioned women as the primary bearers of blame while minimising or erasing men’s responsibility. More than 2.000 tweets were collected using Selenium-based scraping, from which 633 tweets containing slut-shaming discourse were purposively sampled and analysed through a qualitative critical paradigm. Feminist Poststructuralist Discourse Analysis (FPDA) was applied to examine how sexualized language and moral judgments construct gendered subjectivities. The findings show that digital spaces do not serve as neutral arenas of accountability, but instead reinforce patriarchal norms and gender inequalities.
Co-Authors Agung Dwi Wicaksnono Azizun Kurnia Illahi Bambang Dwi Prasetyo Desi Dwi Prianti Fadila Rahma Sari Firsty Aisyah Izzati Imam Khoirul Arifin Reza Safitri Sujoko, Anang Vivit Novita Axviarani Yun Fitrahyati Laturrakhmi