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All Journal SANGKEP: Jurnal Kajian Sosial Keagamaan Jurnal Gema Ngabdi
Fitri Hariana Oktaviani
Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Humanities Education Environmental Science Social Sciences

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Membangun Social Support Network melalui Penguatan Kapasitas Remaja Perempuan dalam Pencegahan Child Marriage di Perdesaan Yun Fitrahyati Laturrakhmi; Fitri Hariana Oktaviani; Azizun Kurnia Illahi
Jurnal Gema Ngabdi Vol. 5 No. 1 (2023): JURNAL GEMA NGABDI
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jgn.v5i1.318

Abstract

This community service is intended to develop IPPNU members’ capacity in order to strengthen their function as social support networks among girls in Kecamatan Tutur, Kabupaten Pasuruan Jatim since the incidence rate of child marriage in this area has become higher due to covid-19 pandemic. The organization’s ability to function as a social support network becomes critical for enhancing self-agency among girls in rural areas regarding their decision to marry. In order to develop this function, a range of treatments had been accomplished to improve participants’ knowledge, skills, and ability to apply critical thinking in both exploring the causes and designing preventive measures for child marriage. By involving 11 IPPNU members as participants, this community service employed workshops as the main method. The results have shown that participants’ knowledge about child marriage has been improved, particularly by the use of participatory communication techniques to explore some issues through the victims’ lens. This activity also resulted in the enhancement of participants’ knowledge and concern to utilize an online application for designing and creating digital content. Another interesting finding is the fact that participants had performed critical thinking through their reflection on what would they contribute to their environment individually.
STUDY OF AUDIENCE ACCEPTANCE OF MANDALIKA CIRCUIT EVENT PROMOTIONAL ADVERTISEMENTS INVOLVING VISUAL POLITICIANS IN LOMBOK Imam Khoirul Arifin; Bambang Dwi Prasetyo; Fitri Hariana Oktaviani
SANGKéP: Jurnal Kajian Sosial Keagamaan Vol. 7 No. 1 (2024): The Interplay of Religion, Culture, and Community Engagement in Promoting Socia
Publisher : Prodi Sosiologi Agama dan Asosiasi Sosiologi Agama Indonesia (ASAGI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/sangkep.v7i1.10230

Abstract

The phenomenon of visual branding in advertising is increasingly important because it affects the image and acceptance of politician officials, especially among millennials and Gen Z who are apathetic to politics. The use of local elements such as the Mandalika Circuit in advertisements by political officials is aimed at attracting young voters, but it is often less authentic and creates negative perceptions of politicians and promoted events. The research is important because of the gap between politicians' expectations of attracting young voters and the reality of their acceptance of ads that use certain branding elements. This study aims to determine the representation and acceptance of Millennials and gen Z people towards Mandalika circuit promotional advertisements involving visuals of officials or politicians. This research uses qualitative method with reception analysis theory owned by Stuart Hall. This study used focus group discussion (FGD) with 10 informants who saw advertisements and belonged to the Millennial and Z generations, using the purposive sampling method. Roland Barthes' semiotic analysis was used to determine the representation of advertisements, and compared with audience acceptance based on the results of focus group discussion (FGD) which was classified to obtain results using three hypothetical positions proposed by Stuart Hall. The conclusion of this study shows that the use of visuals of politicians' faces in promotional advertisements tends to be rejected by Millennials and Gen Z, who emphasize the separation between politics and sports. Millennials are generally skeptical of politicization in promotion, while Gen Z is more firmly opposed to politicization and demands integrity and ethics in political campaigns.
Co-Authors Azizun Kurnia Illahi Bambang Dwi Prasetyo Imam Khoirul Arifin Yun Fitrahyati Laturrakhmi