Jurnal Indonesia Sosial Sains
Vol. 6 No. 12 (2025): Jurnal Indonesia Sosial Sains

Visual Storytelling on The @Infosvipb Instagram Account as A Social Bridge for Digital Communication and Media Students

Kayleen Nicole, Gusti (Unknown)
Budi Priatna, Wahyu (Unknown)
Tri Harpin Pranata, Rici (Unknown)
Riyanto, Sutisna (Unknown)



Article Info

Publish Date
01 Jan 2026

Abstract

Visual storytelling is a method of conveying messages through structured visuals elements that enhance audience engagement. Instagram's @infosvipb account is widely used by IPB Vocational School students to share information, educational content, campus promotions, and cross-program interactions. This study examines the relationship between visuals storytelling on @infosvipb and its role US a social bridge for Digital Communication and Media students. Using a quantitative approach, questionnaires were distributed to 77 respondents. The findings show a significant positive relationship between visual storytelling and the formation of social bridges among students, particularly through reels, vocational-themed memes, and collaborative content.

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