SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi)
Vol. 6 No. 2 (2025)

Empowering Rural Housewives Through Creative Packaging Design: The Case of Beneng Taro Products in Juhut Village, Banten

Agustina, Sri (Unknown)
Ummi, Nurul (Unknown)
Rahman, Arief (Unknown)
Pramudita, Marta (Unknown)
Al Aziz, Muhammad Daffa (Unknown)
Priyatna, Aufa Irsyad (Unknown)



Article Info

Publish Date
20 Dec 2025

Abstract

Background: This community service program was conducted in Juhut Village, Pandeglang, Banten, to address limited market access of Beneng taro-based food products produced by local housewives. Despite abundant raw materials, product competitiveness remains low due to unsafe processing practices and poor packaging design. Contribution: This program bridges the gap between product quality and consumer trust by integrating food safety education with creative packaging innovation. It offers a participatory model that strengthens visual identity, labeling compliance, and branding for rural microenterprises. Method: The program applied a participatory approach involving 20 local women from the Sendaloka group. Activities included technical training on oxalate reduction techniques, visual communication in packaging, and safe food processing. Results: The initiative led to the development of Talaschips, a branded Beneng taro chip product with complete labelling, health claims, and consumer-oriented design. Evaluation showed a 65% increase in knowledge based on post-training interviews, and more than 30% of participants expressed intent to register their products for food certification. Conclusion: The program effectively empowered rural women by improving their technical and design capabilities. It fostered self-recognition as legitimate entrepreneurs and improved market access for local food products. The model is scalable and can be adapted to other rural settings for inclusive economic development and gender-equitable entrepreneurship.

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Journal Info

Abbrev

spekta

Publisher

Subject

Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology

Description

SPEKTA (Jurnal Pengabdian Kepada Masyarakat: Teknologi dan Aplikasi) dengan nomor registrasi ISSN 2723-8008 (cetak) dan ISSN 2723-8016 (online) adalah jurnal multidisiplin ilmiah yang diterbitkan oleh Universitas Ahmad Dahlan. Jurnal Ini merupakan jurnal yang mencakup masalah mengenai penerpan ...