<![CDATA[The purpose of this study is to analyze the economic potential of each region in Metro City and formulate development strategies to improve the regional economy from a public administration perspective. The research method uses a descriptive-analytical qualitative approach with secondary data from BPS, RPJMD, and SME/IKM profiles. The findings reveal the unique characteristics of each sub-district: Metro Pusat as a trade center, Metro Utara with its ecoprint batik center, and the spread of creative SMEs/IKMs such as tapis weaving and handicrafts throughout the region. Supported by a high Human Development Index/HDI (70.18 in 2020), Metro City has a strong human resource foundation, but it is not yet supported by an integrated regional development strategy. Policy recommendations focus on implementing the fourth mission of the RPJMD through three strategies: (1) developing economic clusters based on regional uniqueness, (2) improving infrastructure support and technology access for SMEs/IKMs, and (3) strengthening triple helix collaboration between the government, private sector, and academia. The conclusion emphasizes that optimizing regional potential through a strategic public administration approach will drive inclusive and sustainable economic growth in Metro City.]]>
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