PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING
Vol 4 No 1 (2025): Proceeding of International Conference on Business Management and Accounting

Factors Behind Consumer Purchases: The Influence of Price, Product Quality, and Promotion at Master Acc Store Pekanbaru

Suryadi, Nanda (Unknown)
Kusdiana, Yayu (Unknown)
Yusnelly, Arie (Unknown)
Cahyani, Nurul Dita (Unknown)

Article Info

Publish Date
30 Nov 2025

Abstract

This study aims to examine the effect of price, product quality, and promotion on purchase decisions at Master Store Acc Pekanbaru, with a sample of 64 respondents. Data were analyzed using multiple linear regression, hypothesis testing, and the coefficient of determination via SPSS 25.The results indicate that price and promotion have a partial effect on purchase decisions, while product quality does not. Simultaneously, all three variables significantly influence purchase decisions, with an Adjusted R Square of 0.734, meaning that 73.4% of purchase decision variation can be explained by these variables.

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Journal Info
PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING
Website

Abbrev

ICOBIMA

Publisher

INSTITUT BISNIS DAN TEKNOLOGI PELITA INDONESIA

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING (ICOBIMA) is a means to convey and develop ideas and thoughts in creating progress in the fields of business science, management, accounting, and other related fields. Some of the scopes of the discussion held by ICOBIMA are technology ...