<![CDATA[Micro, Small, and Medium Enterprises (MSMEs) play a pivotal role in driving economic development and job creation, especially in emerging economies. However, limited access to formal credit remains a persistent challenge due to the reliance on conventional financial assessments that often exclude MSMEs with informal or incomplete financial histories. This study aims to investigate how big data analytics can be effectively leveraged to strategically expand digital microcredit access for MSMEs, offering more inclusive and accurate credit evaluation models. The research adopts a qualitative descriptive methodology, incorporating a comprehensive literature review and multiple case studies of fintech platforms that utilize alternative data sources such as e commerce transactions, mobile phone activity, utility bill payments, and social media engagement to construct alternative credit scoring systems. The findings indicate that big data enables improved risk profiling, faster loan processing, and wider financial inclusion by reaching unbanked and underbanked MSMEs. Additionally, the integration of machine learning algorithms in analyzing real time behavioral data enhances decision making precision and operational efficiency in digital lending. However, the study also raises critical issues regarding data privacy, ethical use, and transparency in automated credit decisions. In conclusion, the use of big data analytics offers transformative potential to reshape digital microcredit services, empowering MSMEs through accessible, scalable, and intelligent financial solutions that align with broader goals of sustainable economic inclusion and digital transformation.]]>
Copyrights © 2025
